09/18/2026
Our new Afternoon Club campaign launched this week! You may have seen these animations in your IG feeds and IRL on subway screens, but what you may not know is the unique story behind the work.
Afternoon Club is our unique afterschool program specially designed to keep the learning going – but a bit more low-key and a lot more fun. We chill, have a snack, play, and have projects about the greatest city in the world: New York City! With this in mind, we wanted to celebrate the city and our creative spirit 💫
Using materials entirely from our classrooms (pencils, crayons, toys, markers, erasers) we worked with a mighty team of creatives to make these materials come to life. Creativity is key at NY Preschool — and as New Yorkers, we can make art out of anything! 💯🎨
Swipe through some of our favorite moments making our Afternoon Club campaign and get inspired to see our city the way we learn about it at Afternoon Club! Learn more and enroll via link in bio.
Credits:
Production Company: Nørth Sea Air
Creative Direction: Maayan Zilberman
Production Design/Prop Styling: Amy Henry
Animation: Matthew Sandager