07/20/2023
Here's a sad truth: due to soil depletion crops grown decades ago were much richer in vitamins and minerals than the ones we have access to today.
The problem is that much of farming today is "mono crop" which is bad for us and bad for the environment. Chemicals including pesticides are regularly used and may produce perfect looking product, but sap the nutritional value.
Yes, if you can afford it, eating organic and supporting organic farmers is best. In many areas you can find farmers markets where you'll find the most nutritious produce at the best prices.
Still this is not enough with a 27% decrease in calcium, 37% decrease in iron, a more than 20% decrease in Vitamin A and a 30% decrease in Vitamin C.
The reality is that taking a high quality multivitamin, albeit imperfect, is essential to good health today.
* FYI This is why making high quality supplements affordable is one of our member benefits.