10/14/2026
Investing is not neutral.
That is the myth Pete Krull and I unpack in Episode 83 of Is Anything Real?, which is now live.
Your money isn't sitting in some ethical waiting room. It's building something. Financing something. Rewarding something.
And whether you meant to or not, your portfolio may be voting for yesterday, today, or tomorrow.
Pete is the founder of Earth Equity Advisors and has spent more than two decades in what he once called ācounterculture Wall Streetā: helping people think differently about sustainable investing, long-term value, greenwashing, legacy industries, and the economy we are actually building.
This conversation challenges the idea that sustainable investing is soft, niche, political, or just values theater.
Because every investment strategy has a worldview baked into it.
The traditional finance world often frames sustainable investing as the āvaluesā option, as if everything else is value-free. But that is nonsense with a nicer tie.
A broad market index has assumptions. A default 401k option has assumptions. A fossil-fuel-heavy portfolio has assumptions. A clean-energy-focused portfolio has assumptions.
The question is not whether your money has a worldview. The question is whether you know what worldview it is carrying.
Pete and I also get into inherited money, inherited beliefs, circular economies, greenwashing, representation in finance, and why the answer to bad sustainability claims is not cynicism. It's better receipts.
We also introduce a simple audit: Pick one account. Not your entire financial life. Just one account.
Then ask: What is this money currently building? Is this portfolio pointed at yesterday or tomorrow? Where am I hiding behind default? What question do I need to ask a financial professional before I pretend Iām done?
This episode is educational and not financial advice. Please talk with a qualified financial professional before making investment decisions.
Episode 83 with Pete Krull is now live.
Watch/listen here.
Pete Krull: https://www.linkedin.com/in/pkrull/
Earth Equity Advisors: https://www.earthequityadvisors.com/