02/25/2021
2013 - Reebok GBC - Miami, FL
These studs! Reebok CrossFit One pioneers getting after a 6am workout before heading to a full day of presenting.
Once a year, Reebok hosts an annual Global Brand Campaign (GBC), or GMM (Global Marketing Meeting), where they get to showcase their hard work (the product) to the markets. It’s a huge event and so fun! Our role was to provide fitness sessions for any GBC attendee several times across the day. We wanted to make sure our people had an outlet to take care of their minds and bodies, before heading back to crush the world!
Our members are incredible! When they’re in the gym, we see them as athletes and friends who we help through teaching and coaching. We see Erin, who can crush chest-to-bar pull ups, Linda, who is 70 years old and striving to put 15-lbs over her head, and Fruch, our in-house DMO (Display Model Only 😉). The business card is left at the door and we workout.
At GBC, we get to see what they do for a living and they are amazing! The status and title isn’t what impresses is, it’s how they connect to their work and put their passions into action.
Reebok is a special place. They have done a lot of good for the CrossFit community and will continue to do so. They love the community! And when you work with the folk that make the clothes, the shoes, put on the events, and you spend time getting to know them...you can understand that the live behind the product is genuine.
Ten years. Many memories. More to come. Let’s make them together 🤜🏼🤛🏼
Tag an affiliate, coach, workout buddy, that you admire because of their love for what they do. Let them know their efforts are appreciated.
Have a magical day, friends!!
**Company