Fernandes Fit LLC

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Bolivia, NC
Fernandes Fit LLC

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I help busy professionals take control of their health & fitness to thrive in their demanding lives.

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10/30/2026

Ever wonder how our past shapes our kids' futures? 🤔

My son Zach is stepping into the world of sports media, just like I did years ago. It seems like a glamorous, but it also wasn't easy.

Zach witnessed the toll my career took on our family. I wasn't always present, and when I was, I wasn't at my best.

Now, he sees the transformation I've made by prioritizing my health. It's opened doors to a business, a book, a podcast and the Fernandes Fit family.

Which makes one our most important conversations about self-care. I want him to build confidence and become the best version of himself as he chases his dreams.

If I hadn't changed, what kind of example would I be for him?

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10/29/2026

Are you sacrificing your health for success?

Let me share with you how easy it is for that to happen - and to end up with nothing but struggles to show for it.

I chased my sports journalism career relentlessly, thinking I'd take care of myself later. But I lost my health and missed precious moments with my family - and still didn't achieve my goals.

Don't let ambition blind you! What changes will you make today?

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10/28/2026

One thing I remember most about the sports journalism industry was the ultra-tight deadlines - and specifically, how it forced me to focus no matter how many distractions there were around me.

When you have 500 words to write about a game you're covering, and only 10 minutes left until deadline, you have no choice but to really focus on what you need to do and nothing else.

The same mindset applies to my workouts.

Time is precious these days, and other facets of my life require their fair share of it. So, being efficient is the key to being effective.

There's no time to waste. I make time, and I utilize every second of it as well as I can. It's like I have a deadline, and I get by then to make time for other tasks that need to get done.

My bosses wouldn't have accepted "I don't have enough time" as a reason for not filing my story by deadline - and neither will I when it comes to my workouts.

There's always time. It's what we do with it that matters.

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10/27/2026

I've been working on a presentation for the next North Brunswick Chamber of Commerce Power Connections meeting tomorrow.

And it's led me to really think about the circuitous route I have traveled to get to this point in my life.

I'm here right now in part because I spent 26 years being good at a job I believed was important enough to slowly and quietly destroy my health without giving it much thought. And I convinced myself that's precisely what a husband, father and provider was supposed to do.

It was called adulting then. Now, I call it the way I chose to turn 20 potentially great years of my adult life into 20 years I sometimes wish I could do over.

And sadly, I'm sure I wasn't alone then in feeling that way back then - and there are more people out there feeling the same way today.

I know that life well. I like this one better.

You will too - if you give yourself a chance.

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10/22/2026

I lost 75 pounds.

But that’s not the whole story of my health and wellness journey. The real transformation happened when I took control of my health and well-being.

What I gained was far more valuable than just weight loss. It’s about the confidence, energy, and clarity that come from prioritizing our health.

We often focus on metrics like weight loss, before-and-after photos, and measurements. But the true results are the intangible benefits that rarely get discussed.

Taking charge of our health opens doors to a better quality of life, improved relationships, and a renewed sense of purpose.

What has your health journey taught you? Share your insights in the comments!

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10/20/2026

I imagine we have all kicked things into high gear in Q4 so we can finish 2026 strong. I just hope that doesn't include your health and wellness.

That last sentence raised a few eyebrows, I'm sure. Hear me out.

We're in that time of year when many of us look back and realize we haven't done what we said we would do to take care of ourselves.

And one of two things happens next...

Either we jump into a plan that's doomed to fail from the start because we can't possibly keep up the needed pace long term to succeed.

Or we wait until the new year begins - because starting to take care of ourselves before the holidays automatically leads to failure, right? 🙄

Then we create unrealistic resolutions, join a gym, and then watch our bank accounts get slimmer than we do while paying for gym memberships we're not using to our advantage.

I've experienced both. I've also seen what happens when we start now, set manageable short and long-term goals, trust the process and keep focused on today whether we're seeing results in the moment or not.

And I'm not talking about my personal journey.

About this time last year, a number of great of active Fernandes Fit LLC family members made a commitment to themselves and honored it.

They didn't rush into things; they didn't wait until after the holidays either. They took control of what they could do each day on the way to taking control of their health and wellbeing to this day.

It was a pleasantly surprising influx of great, hard-working people who now aren't looking to finish 2026 strong - because they're already stronger because of all the work they have already done.

So, you can look back - and you may not like what you discover. But that shouldn't change what you should do now. You can't change what has already happened, but you can change what happens next.

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10/19/2026

When was the last time you were honest - with anyone, including yourself - about how your health and wellness are really going?

For 26 years, my job was asking questions - and then listening to the answers, I mean really listening.

I didn’t know it at the time, but the sports journalism industry was the best education for my current career in health and wellness.

It taught me to listen more than I speak, which is saying something for someone who loves to run his mouth. It also forced me to really listen to myself when it came time to start taking care of myself.

Back then, I blamed the industry for my poor health and wellness - the late hours, all the time spent driving to an arena for a sporting event and then seated in the arena covering those events.

But I chose that life. I chose to stop at one fast food joint after another for food at all hours of the day and night and follow that up with arena food which was tastier but certainly not healthier. I chose to go to bed late even while knowing I had to wake up early to get our two older sons ready for school.

It wasn't the industry at fault. It was me. Once I was honest with myself about that, life began to change for me for the better.

I've had enough conversations with busy professionals to know that sacrificing ourselves to get ahead in the business world is our default setting. What we're building professionally is important, we tell ourselves, so we do what we think we have to do to make it happen.

But deep down, we know the price we're paying - and I'm here to say, and you should listen, that nothing is worth that.

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10/14/2026

Every person I've ever worked with - and that includes me - has at some point said: "I just don't have time."

Sadly, looking back on it, I likely spent more time using that weak excuse than making time to work on me.

I was reminded of that thought earlier today as I outlined a health and wellness plan for someone new.

Developing quality health and wellness is a 24-7-365 proposition, but with life being as busy as it gets these days, we can't dedicate 24-7-365 to our health and wellness.

But what if it took an hour or less? That's roughly 4% of our day - and I'm talking about strength training, cardio and nutrition.

Think about how you divide your day up. How much is dedicated to your family? How much is dedicated to your career?

Is it only 4% apiece? Doubt it. I imagine the percentage is much greater than that. Yet, we don't invest as much time to the only facet of life - our health and wellness - that impacts all others.

So, in reality, this isn't a time problem. It's a priority problem dressed up as a time problem, which means we need to stop treating our health as something that fits into our day...

And start treating it like something that makes our day possible.

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10/09/2026

Are you treating your health like a business? 🤔

Many entrepreneurs dive into health with the same mindset they use for their careers: research, planning, and discipline.

They install programs, try diets, and hit the gym thinking that with the right information, they'll find a way to succeed. But when life gets tough and those good habits slip away, we often blame ourselves.

But the real issue is we’re trying to do it alone. Just like in business, health journeys thrive on support.

I learned this the hard way after 20 years of struggling solo. It wasn't until I hired a health and wellness coach 16+ years ago that everything changed for me in just 14 months - and not simply because I dropped 75lbs.

Have you ever felt this way? Do you feel this way right now? Share your thoughts in the comments and let's start the discussion.

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10/08/2026

Can you afford not to show up for your health? 🤔

When I initially met my first health and fitness coach, she looked me in the eye and challenged me with that question.

We hadn't even talked about a program. At that stage, it was about building a connection that made skipping workouts feel worse than showing up.

That kind of accountability is a game changer.

How important has being held accountable by others changed your approach to life, personally and professionally?

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Address

Bolivia, NC
28422

Telephone

+18145047774

Website

https://fernandesfit.com/

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