Alpine Fit

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Odor-resistant outdoor apparel made in the USA with recycled fabrics and fit options for real bodies. Built for multi-day adventures, from trail to travel.

10/30/2026

Adventure looks different for everyone and that is one of my favorite things about this community.

Some of you are summiting peaks. Some of you are exploring new trails with friends. Some of you are casting a line, biking a mountain road, or just getting outside for the first time in a while and feeling really good about it. All of it counts and all of it matters.

There is no single body that belongs in the outdoors and there is no single way to be strong. We design gear for all of it, for all of you, and seeing the different ways you show up for your own version of adventure is what keeps me excited to do this every day.

What does adventure look like for you right now? Tell us below 🏔️

Happy weekend adventuring!

– Jen + The Alpine Fit team

10/28/2026

One of my favorite parts of creating Alpine Fit is dreaming of our prints! 💚

Every print concept starts with inspiration from an adventure, a place I've been, or somewhere I'm dreaming of exploring next. Sometimes it's an idea scribbled in my notebook, sometimes we incorporate actual photos from my adventures, and other times we collaborate with talented women artists whose work captures that same feeling we love about being outdoors.

Our new prints are now available in matching sets across our merino hats, headbands, and neck gaiters, and I'm loving seeing them all together!
Every print has a story behind it, but I'm even more curious what they bring to mind for you.

What places do they remind you of? What adventures do they make you dream about?

I'd love to hear in the comments!

Link in bio to explore the full collection.

– Jen

10/26/2026

Good gear, great adventures, and caring for the places we love to go. 💚

We're a member, which means a portion of every Alpine Fit purchase goes toward environmental work we believe in. This week is extra special because we've donated several gear prize packs to this year's 1% for the Planet Auction, and it's live right now through November 2nd!

100% of auction proceeds help power a global network of environmental action, supporting climate solutions and the people and organizations doing meaningful work for our planet, including work to protect the wild places we love to explore. 🌎

If you want to check it out, we have Alpine Fit pieces up for bidding alongside a collection of other awesome brands. It's a really fun way to grab some great gear while making a real impact at the same time.

Link in bio to browse everything that's up for grabs!

– Jen + The Alpine Fit team

10/22/2026

They’re here and I am SO excited about this one 🎉

Matching sets! Our prints have always been inspired by real places and real moments. This year we are so excited about these new prints and are loving them as fully coordinated sets. You can wear them together or mix and match across our hats, headbands, and neck gaiters. Swipe through and tell me your favorite because picking mine is impossible right now.

Here’s what’s happening!
🍂 Four new prints in our bestselling merino wool lined hats, headbands and neckgaiters just dropped.

🍂 Buy any 3 or more accessories and save 20% on all of them. Mix prints, mix styles, build your own matching set.

🍂 Stock is limited on these new prints, some are going to sell out, so if you love one of them don’t wait too long on it.

Link in bio!

– Jen + The Alpine Fit team

10/21/2026

Our little team is telling me it’s time to introduce myself so here we go, on the trail with Willow of course 😄

If you’re new here, this one’s for you. If you’ve been here a while, there might be a few things you don’t know about me yet!

Thank you for being part of this community, whether you just found us or you’ve been here since the Alaska days. Every single one of you makes this so worth it 💚

– Jen Loofbourrow, Founder/Owner @ Alpine Fit

10/16/2026

Game time! Something new is coming and these prints are just a tiny peek 👀

Here’s a little game: Watch the video, spy the new prints, drop your best guesses in the comments on what you think these prints are called. Here’s how to play:

Keep commenting on this post as much as you want! You can drop your guesses on what the prints are called, or just comment anything:
🎉 Emojis
💬 “Me!”
⛰️ Cute adventure pics
🌲 Random words
Anything that’s Insta + fb -friendly! Do not post the same thing over and over please.

At a random time, I’ll comment “STOP!”

The LAST person who commented BEFORE my “STOP!” comment wins a mystery prize from us! 🎁 One winner on Instagram, and one winner on facebook 👀.

Yes you read that right. Not the fastest. The last!

Rules:
Have fun and be kind.
You can comment as many times as you want!
No editing or deleting comments.
Keep coming back and checking because you never know when I’m closing it 👀

Ready... set... GO! Let’s see who can snag that last comment!

Want early access to the full reveal? Get on our email list, link in bio!

– Jen + The Alpine Fit team

P.S. promotion isn’t sponsored by Meta.

10/14/2026

Every print starts somewhere. 🏔️

A real place, a moment outdoors, a view that stays with you long after you’ve left. Those are the things that inspire our prints, and it’s always special to see those landscapes come to life in something you can wear.

Swipe through to see what our favorite prints make us dream of. Fall bestselling accessories just dropped in our bestselling prints!

And if you’re having a hard time choosing just one, we have good news: buy 3 or more accessories and save. Pick a set, or mix and match your favorite headbands, hats, neck gaiters, and balaclavas to build a collection for all the adventures ahead.

Plus, our Merino Wool Travel T-shirt in Forest is here, and Outer Coast Blue is back. A few new favorites to add to your adventure kit.

Which print are you happiest to see in stock? And are you a one-favorite kind of person or do you like having options? Tell me below! 👇🏻

P.S. Something new is coming next week! Our email subscribers will get first access, so sign up for emails on our site, link in bio.

Jen + The Alpine Fit team

10/13/2026

Turn the sound on and take the hike with us 🏔️🍂

Cool morning air, crisp leaves under your feet, family conversation on the trail, wind moving through the trees. And then blue skies opening up, warm sunshine, and lunch on a sun-warmed summit with views of Mt. Baker, Mt. Rainier, and peaks as far as you can see.

I planned on wearing longer layers but the weather had other plans. Ended up just right in the Hiker Shorts, Travel Tee, Fastpacker Fleece for the morning stretch, and the Merino Wool Lined Headband. Such a good combination for a day with big swings in temperature. 💨☀️

Family wearing Alpine Fit Men's Merino Wool Long sleeve and an original throwback Alpine Fit t-shirt.

A beautiful family hike through Mt. Baker-Snoqualmie National Forest and one of those days I am so appreciative to experience.

- Jen

10/10/2026

It's the shape of this shirt that does it for me every time. 💚

Our 100% Merino Wool Travel T-Shirt is back, and this time we have a brand-new color: FOREST! 🌲 Plus, Outer Coast Blue is back after selling out of our first small batch before we even had a chance to properly announce it.

I love the relaxed boxy shape, the just-right sleeve length, and how beautifully it drapes. It's one of those shirts that looks great with jeans around town AND of course performs on the trail.

Made from incredibly soft 100% merino wool that's naturally breathable, temperature-regulating, and odor-resistant, it's easily becoming my 365-day uniform for hiking, travel, and everyday adventures.

We made more, and I'm so excited to share these colors with you!

Shop new Forest + Outer Coast Blue now. Link in bio! 🌲

– Jen + The Alpine Fit team

Address

336 36th Street #736
Anchorage, AK
98225

Telephone

+19072301041

Website

https://linktr.ee/alpinefitco, https://alpinefit.com/

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