Hubbub Bicycles

Hubbub Bicycles Atelier for Proper Bikes... Comfortable, elegant, classy, & useful - supporting right-to-repair & against obsolescence. Hubbub is a project-oriented shop.

Appointments are strongly encouraged. We believe everyone deserves to enjoy the experience of riding a Proper Bike, that fits and performs as if it's made just for you. The Proper Bike is comfortable, classy, useful, and dependable. It's the bike that makes you want to skip work, and adventure out into the countryside.

03/12/2026


I've had my head down in the shop for so long now, and had no idea videos like this are out there, but a friend just referred me to them. It's nice to see the credit, but I learned a few things myself from watching it too. Very cool, and well done.

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07/05/2025

Although unimpressed with a number of changes at the Adventure Cycling Association in recent years, we've been staunch supporters for decades. If you're not aware, a common concern among many in the cycling community over the last couple weeks has been about the board's recent decision - with no transparency - to sell the organization's headquarters in Missoula. This revered building has become something of a pilgrimage landmark for adventurers from around the world.

The details don't need to be re-explained here but, if the spirit of adventuring by bicycle is of interest to you, then it might be worthwhile reading up on the latest developments at the ACA, getting involved, form an opinion, perhaps signing the petition, and maybe even writing a letter.

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We have news, and an invitation.  We announced here about a year ago that Hubbub Bicycles had moved. After some time of ...
10/30/2024

We have news, and an invitation. We announced here about a year ago that Hubbub Bicycles had moved. After some time of settling in, getting the shop further organized and running efficiently, we want to welcome you to our new location.
The pandemic was, as everyone knows, a real gut-punch to so many businesses, and bike shops were no exception. Many have closed, some are just hanging on, and others found a way to slog through the mire and come up for air.
Fortunately, and especially because of our abilities to develop unique solutions and special adaptations, often fabricating those things we were unable to find, and navigating challenges to source parts, we are still here!
Our new location in Commerce Park of Beachwood – 23632 Mercantile Rd, suite F – is more convenient than ever. It’s where we wanted to be 28 years ago!
Some very important things have stayed the same – our commitment to great service, and the finest components and accessories for example. Some things have had to change, such as the selection of one-off custom bikes you were accustomed to seeing roll out of our workshop.
Over the past few years we’ve spent countless hours discussing the bike industry and our relationship to it. We never have fit the mould of a traditional “sell what’s hot” bike shop and, as we’ve watched the prices of production bikes reach astronomical levels, made up with frames and parts that are almost immediately obsolete, mostly targeted toward a racing market, we keep asking ourselves, “Is that the direction we want to go? Is that what it takes for us to, in good conscience, continue helping our customers to draw the most joy from their cycling experiences? Is that how we can best continue trying to ensure our customers squeeze the most value out of their fine bicycles over many seasons?”
The answers for us kept coming up, “not really,” and while we can (as easily as anyone) still build a racing machine with electronic shifting and all the bells and whistles that you see on a Tour de France bike, we just aren’t hearing that this is what many of our clients want or need these days.
Fewer people seem to want to ride on the road now. Wider tires, a more comfortable position, and options for fenders and lights have become desireable. We believe that cyclists want to truly “recreate” on their bikes, or use them for commuting and transportation. We are beginning to see an entirely new generation of people who are less inclined to drive, and more inclined to ride or take public transportation.
Gravel riding is the “new” adventure sport, and bike packing has grown considerably too. Countless of the bikes we created over the years were intended for this and, now that the industry is making appropriate parts… We’re all for it!
This brings us to where we are today. While we find new partners for creating custom designs, as in the past, we are also embracing solutions such as Black Mountain Cycles Mod Zero - a frameset that is affordable and adaptable to most terrains – road, gravel, and paths. It has proper geometry, and we’re building it up with what we believe are outstanding components, offering wide tire clearance, disc brakes, and loads of options for bottles, racks, fenders, and lights.
In addition to the Mod Zero, we are rebuilding our showroom of parts, lights, bells, and other accessories as we “gear-up” for the holiday season and beyond.

That invitation we alluded to above? Please join us Saturday, November 16 between 1pm & 5pm.
Enjoy a drink and some appetizers. Bring a helmet if you like to ride our Mod Zero. Check out the shop for some ideas for the holidays, and make an appointment for service or a fitting.
If you can’t make it for our “open house” on November 16, check out our online store and come to see us when you can.

We look forward to seeing you!
Diane & Brian

PS - If you like podcasts, and all-things-bicycling, and haven't heard The Outspoken Cyclist, give her a listen!

If we built a bike especially for you... Then it IS still special today.Let's keep it that way!
06/24/2024

If we built a bike especially for you... Then it IS still special today.
Let's keep it that way!

Proper bicycle fitting has been a most critical element in Hubbub's raison d'etre since first opening our doors in early...
06/04/2024

Proper bicycle fitting has been a most critical element in Hubbub's raison d'etre since first opening our doors in early 1997, so we have always had a designated area of the shop set aside solely for the purpose of enhancing your comfort, performance, and enjoyment, using your current bike, or designing a new one. The new shop location in Beachwood is no different, and Diane is "back at it" (by appointment only) and enjoying the shop's Fitting Room. To make an appointment with her, email
Extremely few fitters still in the game could claim nearly the years or depth of experience, and everyone deserves the best, to feel more comfortable, more efficient, and maybe even faster!

Address

23632 Mercantile Road/unit F
Beachwood, OH
44122

Opening Hours

Tuesday 12pm - 6pm
Thursday 12pm - 6pm

Telephone

+12164501110

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