Law of Athlete

05/01/2026

Brand Athlete workshop with American University Athletics 🔥

100 student athletes came together to learn how to build a brand that creates real opportunity beyond sport.

Executive Producer: Deonte Holden |
Director & Editor: Corey Hart |

AmericanUniversity

12/02/2025

An Athlete’s Living Creed

Its inspiration traces back to a tradition the founder of Law of Athlete experienced during his time at NC State, where the team recited “The Law of the Jungle” after every win. That poem, originally written by Rudyard Kipling, shaped generations of athletes and influenced locker rooms across the country.

This piece honors that lineage while expanding it. “Law of the Athlete” is both a tribute and a declaration for athletes everywhere. A continuation of the values that sharpen competitors and a reflection of the standard we are committed to upholding.

03/01/2025

A ✉️ to Athletes Who Refuse to Quit 💫

01/24/2025

10/22/2024

We’re excited to announce our partnership with When We All Vote, Michelle Obama’s non-partisan initiative to boost voter registration and civic engagement. Together, we’re highlighting the influence of athletes in civic engagement to inspire communities across the nation.

When We All Vote, Athletes Vote Too! 🎗️

Stay tuned for more details about how you can get involved and make your voice heard in the upcoming elections.

Check your voter registration here: https://weall.vote/athletesvotetoo

07/25/2024

Join us for an evening of fun, fitness, and community at “Mix and Match,” our free tennis tournament and mixer! 🎾

Whether you’re a seasoned player or just looking to have a good time, this event is perfect for everyone. Compete in friendly matches, mingle with fellow tennis enthusiasts, and enjoy a vibrant atmosphere. 🎗️

RSVP in bio! 🔗

07/25/2024

07/10/2024

Exciting news! We are proud to announce ‘Law of the Athlete’ is now part of the prestigious collection at the National Baseball Hall of Fame and Museum.

Visit the museum to explore more! 🎗️

07/10/2024

Exciting news! Law of Athlete ™ proudly announces ‘Law of the Athlete’ is now part of the prestigious collection at the National Baseball Hall of Fame and Museum.

Visit the museum to explore more! 🎗️

07/10/2024

Exciting news! Law of Athlete proudly announces ‘Law of the Athlete’ by Deonte Holden is now part of the prestigious collection at the National Baseball Hall of Fame and Museum.

Visit to explore more! 🎗️

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12/11/2023

Share if you can relate 🎗️

11/21/2023

Law #2 - Prioritize Your Mental and Physical Health 🎗️

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