Dennis Sales Golf

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Dennis Sales Golf Helping golfers stop guessing and start improving through accurate assessments, personalized roadmaps and purposeful training. http://www.dennissalesgolf.com

Train Like the Pros! About Dennis Sales Golf

Dennis Sales Golf Training Center is america’s premier golf training destination that’s located within the Dallas/Fort Worth metroplex. We specialize in delivering the best player development programs and world class golf coaching for both juniors and adults. Our instructional programs offers golfers access to industry leading teaching technology and revolutionary training aids. About Dennis Sales

Dennis Sales is one of the top golf instructors in the United States. He has been consistently recognized among the best in New England, where he taught until recently moving to Texas to open his own training center. His success can be traced back to his roots growing up in Cumberland, Rhode Island where he started developing a keen eye for detail and the understanding of how to build athletic skills from his time competing as an athlete himself. Dennis has built upon this foundation by relentlessly challenging himself and his coaching expertise to remain in the forefront of golf training. He consistently attends workshops, seminars and certification programs from many of the foremost golf educational programs in the world. His major teaching influences include former National Teachers of the Year, Cheryl Anderson and Mike Bender (Students include Masters Champion Zach Johnson, Jonathan Byrd, and Seon Hwa Lee), and Emmy Award winner Mark Sweeney of AimPoint Golf. Dennis knows that it helps when you’ve been in your student’s shoes. As a player he has had many top finishes and won a New England Pro Tour event. As a coach, Dennis was voted the top golf instructor in New England two years in a row (2011-12) by New England Golf Monthly. From all his experiences, he is able to effectively blend training concepts and 3D technology such as TrackMan and K-Vest to create an extraordinary learning environment for those serious golfers looking to take their game to the next level. PROFESSIONAL CREDENTIALS:

Authorized Instructor of the Golfing Machine G.S.E.B. Hank Haney Pro, Associate Instructor
TPI Certified, Golf Fitness Instructor Level 1
TPI Certified, Junior Coach, Level 3
TPI Certified, Golf Instructor, Level 2
K-Vest 3D Certified, Level 2
Golf Coaches Association Certified
AimPoint Green Reading Certified Instructor
Medicus PureStrike Regional Director
Golf Channel Swing Fix Certified Instructor
Coutour Golf Certified Fitter
Edel Golf Certified Fitter
ACCOLADES:
Named the 2012 number one instructor in New England by New England Golf Monthly
Named the 2011 number one instructor in New England by New England Golf Monthly
Ranked in 2010 as one of the top three instructors in New England by New England Golf Monthly

10/10/2026

How much can you learn from a round of golf AFTER you’ve finished playing?

Sometimes, quite a bit.

I’ve been using Arccos for years, and one of my favorite features is the ability to go back and replay a round.

Not just to look at the score.

To understand how I actually played.

What was the wind doing?

Did I make the right decision off the tee?

Was I fully committed to the shot?

Did I execute what I intended, or did I simply get a good result?

And just as importantly, what was happening emotionally?

Here’s a great example from a recent round at Lantana.

After making a bogey, I responded with four consecutive birdies, including tap-in birdies on two of the toughest holes on the front 9.

I finished the front nine with a 33 (-3).

But what interests me most isn’t the four birdies.

It’s understanding what I did to produce them.

The decisions. The ex*****on. The commitment. The response after making a mistake.

And that’s exactly what I want to understand when things don’t go well, too.

As a player, I believe you have to take ownership of your performance.

As a coach, I want my students to learn how to do the same.

That’s why I love reviewing rounds with players, asking questions, and helping them revisit the decisions, emotions, and shots that shaped their scores.

Because the goal isn’t simply to remember what happened.

It’s to learn from it, identify what matters, and turn those lessons into purposeful practice.

Your scorecard tells you what you shot.

Your post-round review can help you understand why.

Assessment First. Roadmap Always.

What happens when practice finally has a purpose?Over the last month, I’ve had a little more time to work on my own golf...
10/09/2026

What happens when practice finally has a purpose?

Over the last month, I’ve had a little more time to work on my own golf game.

And I’ve approached it the same way I ask every player at Dennis Sales Golf Academy to approach theirs.

Not just hitting balls.

Not chasing whatever looked wrong on the last swing.

A clear roadmap. Specific priorities. Purposeful reps. Feedback. Then measure again.

And the results?

71, 74, 69, 69, 70, 74, 67, 69, 71.

Nine recent rounds, with some solid 9-hole scores mixed in.

Are all my problems solved?

Of course not.

But the scores are trending in the right direction and so is the work I’m putting into my game.

Here’s what I want golfers to understand.

Practicing more doesn’t automatically mean improving more.

If you’re working on the wrong thing - or even practicing the right thing the wrong way - more repetitions can simply reinforce the patterns you’re trying to change.

That’s why identifying the root cause and establishing the right priorities matters.

And it’s why I follow the same process I take my students through.

Assess. Prioritize. Train. Get feedback. Measure. Adjust.

If you’re putting time into your game but your scores aren’t changing, maybe the answer isn’t more practice.

Maybe it’s a better plan.

That’s what we work to build for every player at Dennis Sales Golf Academy in Argyle, TX.

Assessment First. Roadmap Always.

10/08/2026

How do you take a practice drill and turn it into your actual golf swing?

That’s where purposeful practice gets interesting.

A little deeper into my practice session at Lantana, I started working through what I call the bowler drill.

Why?

Because how we interact with the ground matters.

Pressure shift. Force production. Bracing. Rotation. Timing.

As we’ve explored through our force-plate work, it’s not just about how much force you create.

It’s about when and how you create it and how effectively you use it.

The bowler drill allows me to exaggerate movements and develop the feels and sensations I’m looking for.

But here’s the important part:

Watch the progression.

I start with exaggerated rehearsals and a very closed stance.

Then gradually reduce the exaggeration, moving closer to my normal setup while maintaining those same intentions.

Same intentions. Less exaggeration. More transfer.

That’s intentional.

Exaggerate it. Feel it. Rehearse it. Blend it. Then test it.

Because the goal isn’t to become great at performing a drill.

It’s to use the drill to become a better golfer.

Assessment First. Roadmap Always.

10/07/2026

Indoor or outdoor, practice still needs a purpose.

Yesterday I had a little time, so instead of hitting balls inside the academy in Argyle, I headed over to Lantana to get some work in outside.

Different environment.
Same process.

But as you watch the video, pay attention to something:

I’m not hitting very many golf balls.

That’s intentional.

When I’m working on something, I’m not trying to see how quickly I can get to the next ball.

I’ll rehearse.
Use a training aid.
Work through the movement slowly.
Rehearse again.
Hit a ball.
Check the feedback.
Adjust the feel.
Then repeat.

Sometimes a lot happens between two golf balls.

And that’s the point.

Purposeful practice isn’t about how many balls you can hit in an hour. It’s about the quality of the reps you make toward what you’re actually trying to improve.

Some of the drills I use have been part of my own practice for nearly 20 years. The variations may change, but the principles stay the same.

Have a plan.
Slow it down.
Make purposeful reps.
Use feedback.
Then hit the shot.

Watch the video and notice how much time passes between golf balls.

That’s where a lot of the actual practice is happening.

Because working hard matters.

Knowing what you’re working toward and practicing it with purpose - matters even more.

Assessment First. Roadmap Always.

What can happen when a motivated junior golfer finally has a clear plan?On April 18, Neel walked through our doors for h...
09/29/2026

What can happen when a motivated junior golfer finally has a clear plan?

On April 18, Neel walked through our doors for his New Student Assessment.

Since then, his family has been driving from Plano to Argyle - a little over an hour each way - multiple times a week.

That’s commitment.

But commitment and hard work are even more powerful when you know exactly where to direct them.

So we assessed Neel’s game.

Built his roadmap.

Established the priorities.

Trained them.

Measured progress.

Then kept building.

A little over five months later, that work is starting to show up where it matters:

3rd place on the Hurricane Junior Golf Tour at Greenbrier Resort in West Virginia.

And now…

His first Medalist tournament WIN in a field of 30 players. 🏆

Those results are awesome.

But what I’m most proud of is what’s behind them.

Neel is learning that improvement isn’t one great lesson or one good week of practice.

It’s knowing what to work on.

Putting in the reps.

Getting feedback.

Measuring progress.

And having the discipline to keep showing up long enough for the work to make its way onto the golf course.

That’s player development.

Neel and his family have made an incredible commitment to this process.

Our responsibility is to make sure all that time, effort, and energy has direction.

Great work, Neel. 👊

First five months down. Keep building.

Assessment First. Roadmap Always.

What can happen when a motivated junior golfer finally has a plan?Pretty awesome things. 🏆Brielle just picked up a WIN i...
09/28/2026

What can happen when a motivated junior golfer finally has a plan?

Pretty awesome things. 🏆

Brielle just picked up a WIN in her NTPGA Medalist event at The Golf Club of Dallas.

But the trophy is only part of the story.

Brielle hasn’t been playing golf her entire life.

After playing for just over a year, she earned a spot on a varsity team at Southlake Carroll.

Now she’s winning tournaments.

That progression didn’t happen by accident.

Brielle works incredibly hard at mastering her craft. But just as importantly, her effort has direction.

We assess.

We establish priorities.

We train the technique and develop the skills.

We measure progress.

Then we keep building.

That’s what junior player development should look like.

Not chasing the latest swing tip.

Not wondering what to practice next.

A motivated player. The right priorities. A clear roadmap. Purposeful work.

Because when a junior is willing to put in the work, our responsibility as coaches is to make sure that work is pointed in the right direction.

If your junior is serious about getting better, ask yourself one question:

Do they have a clear roadmap for where they’re trying to go and how they’re going to get there?

Congratulations, Brielle. You earned this one. 👊🏆

Assessment First. Roadmap Always.

Dennis Sales Golf Academy | Argyle, TX

09/23/2026

What is ACTUALLY costing you strokes?

You can have a good golf swing.

You can hit plenty of good shots.

And still not shoot the scores you know you’re capable of.

That’s exactly why Talon and his family drove down from Wichita Falls looking for some clarity.

Talon is a high school golfer with a good swing and solid ball-control skills.

So the question wasn’t:

“How can we make his swing look better?”

It was:

“What is keeping him from shooting lower scores?”

And there was only one place I wanted to start looking.

The golf course.

We played 18 holes using our on-course assessment and scorecard system to evaluate what was actually happening when Talon played.

What shots can he execute?

Where do certain situations expose weaknesses?

How is he navigating the golf course?

What decisions is he making?

And where are the strokes actually being lost?

By the end of the round, we had answers.

There were specific skills we could improve.

Shots we could add to his toolbox.

And opportunities to help him better see the golf course and manage his ball around it.

Then we spent another hour turning everything we learned into specific practice priorities he can take home and train.

That’s the part that matters.

Talon didn’t leave wondering what he should work on.

He left with a roadmap.

If you’re putting in the work but your scores aren’t changing, don’t automatically assume you need another swing change.

Find out what’s ACTUALLY costing you strokes.

Then put your time and effort into what actually matters.

Great first day with Talon. 👊

Assessment First. Roadmap Always.

Pretty special seeing one of your players get an opportunity like this. 👊⛳️Malisone has put in a tremendous amount of wo...
09/23/2026

Pretty special seeing one of your players get an opportunity like this. 👊⛳️

Malisone has put in a tremendous amount of work over the years and this week she takes another step in her journey as she competes in the LPGA Q-Series in Houston.

I’ve been fortunate to have a front-row seat for a lot of that journey and I couldn’t be more excited to see her get this opportunity.

Now it’s time to trust the work, trust your game and go compete.

Good luck this week, Mali! We’re all pulling for you. 👊

And best of luck to fellow UNT letterwinner Ellie as well!

09/11/2026

What if the thing you thought was helping you is actually holding you back?

That’s a tough realization for any golfer.

Bobby came in for his assessment looking for one thing:

Clarity.

He wanted to understand his game, identify his priorities, and leave knowing exactly what he needed to work on.

And there were quite a few “aha” moments along the way.

Listen to Bobby in the video:

“That’s the most important thing I’ve ever heard about golf.”

Then, after putting it into action:

“So much better.”

I love moments like this.

Because sometimes the breakthrough isn’t about working harder or adding another swing thought.

It’s realizing that something you’ve believed - or tried to do for years - may actually be the very thing holding you back.

That’s what an assessment should provide.

Not just more numbers.
Not 10 more swing thoughts.

Clarity. Priorities. A roadmap.

Because once you understand why something is happening, figuring out what needs to change becomes a whole lot easier.

Wait until you see what’s next. 👀

Assessment First. Roadmap Always.

09/10/2026

Pebble Beach is next. ⛳️

Pretty special day at the academy.

Carter was back in training today for some final preparation before leaving Friday for an incredible opportunity.

Next week, he’ll compete at Pebble Beach in the PURE Insurance Championship through First Tee.

At this point, we’re not trying to reinvent anything.

We’re sharpening what matters.

Know his patterns.
Trust his skills.
Play with confidence.

There’s a time to make changes.

There’s a time to train and build skills.

And there’s a time to trust all the work you’ve put in and go compete.

This is one of those times.

Pretty awesome watching Carter earn an opportunity like this and even better knowing how much work has gone into getting here.

Now go enjoy it, trust your game, and compete. 👊⛳️

Pebble Beach awaits.

Assessment First. Roadmap Always.

Address

308 E FM-1830
Argyle, TX
76226

Telephone

+19728610649

Website

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