10/24/2025
My post went mini-viral yesterday, so I want to discuss my lifetime warranty.
Years ago, I worked at Cannae Pro Gear, not in leadership, but as the l employee handling everything. At that time, I promised a “lifetime warranty.” The company shut down, and I started my own. Some customers, aware of my history, ask about warrantying old gear, I have no real obligation to, I’m a completely separate entity.
Still, I said “lifetime warranty,” and people trusted my commitment to quality, some with their lives. Now in charge of my own thing, I feel a moral duty to honor that promise for gear in both ventures for as long as I am able.
When I say “brøther,” I mean it. Your trust in my kit is an honor I take seriously.
PRÈ ØRDÈR October 24 at 3 PM PST
Plate carrier, med bag, rifle sling
Ranger green, Coyote, M81 Woodland