10/03/2026
🚨🏆 BIG NEWS FROM RANK ONE BAITS! 🏆🚨
WE’RE PROUD TO OFFICIALLY ANNOUNCE THAT SKIP HOWELL HAS SIGNED WITH RANK ONE BAITS AND WILL BE THE FACE OF OUR SOFT-PLASTICS BRAND!
WHEN YOU’RE BUILDING A BRAND CALLED RANK ONE, YOU DON’T GO LOOKING FOR SECOND BEST.
YOU GO AFTER NUMBER ONE. 🏆
AND THAT’S EXACTLY WHAT WE DID.
SKIP HOWELL HAS BUILT AN INCREDIBLE TOURNAMENT RÉSUMÉ THROUGH YEARS OF COMPETITION, HARD WORK, DEDICATION, AND COUNTLESS HOURS ON THE WATER.
HE KNOWS WHAT IT TAKES TO COMPETE.
HE KNOWS WHAT IT TAKES TO WIN. AND MOST IMPORTANTLY, HE KNOWS WHAT IT TAKES TO CHASE THAT NUMBER ONE SPOT.
HIS ACCOMPLISHMENTS INCLUDE:
🏆 2026 BFL ANGLER OF THE YEAR
🌎 1× WORLD FINAL QUALIFIER
🏆 4× ANGLER OF THE YEAR
🎣 7× BASS FEDERATION WINNER
🎣 10× BASS NATION WINNER
🏆 4× STUDENT ANGLER FEDERATION WINNER
🥇 BFL WINNER
🇺🇸 BASSMASTER HIGH SCHOOL NATIONAL CHAMPIONSHIP QUALIFIER
🚤 CEO OF SH FISHING GUIDE SERVICE
THAT KIND OF RÉSUMÉ DOESN’T HAPPEN BY ACCIDENT.
IT COMES FROM YEARS OF PUTTING IN THE WORK, MAKING THE RIGHT DECISIONS, FINDING FISH WHEN IT MATTERS, AND REFUSING TO SETTLE FOR ANYTHING LESS THAN THE BEST.
THAT’S WHY THIS PARTNERSHIP MAKES SO MUCH SENSE.
RANK ONE BAITS WAS BUILT WITH ONE GOAL IN MIND—TO BUILD ELITE SOFT PLASTICS FOR ANGLERS WHO WANT ELITE RESULTS.
WE DON’T WANT TO BE ANOTHER BAIT COMPANY.
WE WANT TO BE NUMBER ONE. 🏆
AND WHEN YOU’RE CHASING NUMBER ONE, YOU WANT PEOPLE REPRESENTING YOUR BRAND WHO HAVE THAT SAME MINDSET.
SKIP HOWELL IS THAT KIND OF ANGLER.
THIS ISN’T JUST ABOUT PUTTING A RANK ONE LOGO ON A SHIRT. SKIP WILL BE AN IMPORTANT PART OF WHAT WE’RE BUILDING. HE’LL BE PUTTING OUR BAITS TO THE TEST IN REAL TOURNAMENT CONDITIONS, HELPING US CONTINUE TO DEVELOP OUR PRODUCTS, AND SHOWING WHAT RANK ONE BAITS CAN DO WHEN EVERYTHING IS ON THE LINE.
WE BELIEVE THE BEST BAITS BELONG IN THE HANDS OF THE BEST ANGLERS.
NUMBER ONE BAITS.
NUMBER ONE MINDSET.
NUMBER ONE RESULTS.
AND NOW, ONE OF THE BEST ANGLERS ON THE WATER IS REPRESENTING THE NAME THAT SAYS EXACTLY WHAT WE’RE CHASING:
RANK ONE. 🏆🎣🔥
WELCOME TO THE RANK ONE FAMILY, SKIP HOWELL.
THIS IS MORE THAN A SIGNING.
THIS IS THE BEGINNING OF SOMETHING SPECIAL.
A NEW CHAPTER STARTS NOW.
SKIP HOWELL × RANK ONE BAITS
🏆 MADE TO BE NUMBER ONE. 🏆
ELITE BAITS. ELITE ANGLERS. ELITE RESULTS.
IT’S NOT JUST A BAIT, IT’S AN ADVANTAGE. 🎣🔥
📸 THANK YOU Jessica Brook Knight FOR TAKING THESE AWESOME PICTURES!