Tullio Siragusa

Tullio Siragusa Scale With Purpose. Drive Lasting Impact. | Creator of the EmpathIQ Framework™ | 3x Capacity Without Added Headcount | COO | Strategic Advisor

As Founder of Inventrica.com, Tullio leads transformative business endeavors and pioneers’ disruptive technologies. As a Strategic Advisor, Fractional COO, dynamic speaker, author, and EQ coach, Tullio remains steadfast in his advocacy for human-centric innovation and cultivating organizations rooted in purpose. Marrying the principles of Design Thinking with the insights of Force Field Analysis,

he uncovers the very core of business dynamics. His signature bottom-up approach to OKRs has been instrumental in orchestrating revenue-boosting strategies while nurturing a culture of collaboration. Tullio’s deep committed to promoting a human-centric approach to innovation, exemplifies his ethos through significant roles as an Advisory Board Member to the University of California, Riverside, Design Thinking Executive Program. and as a founding member of RadicalPurpose.org. Furthermore, his role as a Board Advisor at AI2030.org amplifies this commitment, steering AI development towards a horizon of sustainability and ethical practices.

06/18/2026

Pet care is personal. When people trust a brand with their dog’s grooming, wellness, and comfort, they are trusting that business with a beloved member of the family.

In this episode of The Bliss Business Podcast, we welcome Michelle Sandonato, Co-Founder and President of Bowie Barker Bath + Groomerie, a modern dog grooming brand offering full-service grooming, self-serve wash stations, wellness checks, membership-based care, and a convenient booking experience. Bowie Barker was founded in Los Angeles and is expanding through franchising with a mission to elevate the traditional dog grooming experience.

In Paws & Purpose, we explore:
• Why trust and empathy matter in the pet care industry
• How Bowie Barker is modernizing dog grooming and wellness
• Why pet businesses can become powerful local community hubs
• How franchising can help bring high-quality pet care to more neighborhoods
• What it takes to scale a service brand without losing personal connection
• Why community-centered experiences are the future of pet care

� Thursday, June 18, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

The future of pet care is not only about services. It is about creating trusted, joyful spaces where pets, people, and communities feel cared for.

06/17/2026

Growth happens faster when teams stop working in silos.

The strongest marketing strategies are built when digital, ecommerce, creative, operations, sales, and customer insights are connected around a shared goal.

In today’s complex marketing landscape, brands need more than strong individual channels. They need cross-functional alignment that turns fragmented efforts into a unified customer experience and measurable business growth.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Sara Whiteleather, Senior Director of Marketing at Batteries Plus.

Sara brings deep experience across digital strategy, growth marketing, ecommerce, and customer engagement, with leadership roles spanning consulting, agency, and brand-side organizations. Sara has held brand leadership roles at Nationwide Insurance and a fintech startup, leading initiatives focused on digital transformation, customer acquisition and business growth. Her agency experience includes executive leadership positions at AMP Agency and DigitasLBi North America, where she led the growth of leading retail, CPG, and consumer banking brands. Throughout her career, she has led record-breaking new business wins, built high-performing teams, and delivered measurable growth for both emerging and established brands.

� Wednesday, June 17, 2026 | � 8:00 AM PST
� Hosted by Stephen Sakach
� Produced by Martha Huerta

� In this episode, we explore:
• Breaking down silos across marketing, digital, ecommerce, and operations
• Creating shared goals that align teams around business growth
• Turning customer insights into better cross-functional decisions
• Building marketing systems that connect performance, experience, and purpose

� If you’re looking to create stronger alignment across teams and build marketing strategies that serve both the business and the customer, this conversation offers practical insight into what it takes to make collaboration a true growth driver.

06/16/2026

After our conversation with Merchants Fleet CEO Matt Dyer, we wanted to go deeper into the company’s Move America initiative — a multi-year vision grounded not only in business strategy, but also in the culture, values, and leadership behaviors required to bring that strategy to life.

In this episode of The Bliss Business Podcast, we welcome two of the initiative’s internal sponsors: Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. Together, they explore why culture is not simply the responsibility of HR. It requires leaders across every function to create alignment, model shared values, and help employees understand how their work contributes to the larger vision.

In Move America, we explore:

• Why culture must be owned by leaders across the organization
• How strategy becomes meaningful through daily leadership behavior
• The role managers play in creating alignment and connection
• Why cross-functional commitment is essential during growth
• How values move from presentation slides into everyday decisions
• What it takes to turn a company vision into a shared movement

� Tuesday, June 16, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

Culture is not a department. It is the collective result of how leaders communicate, make decisions, and show up for people every day.

06/11/2026

Can startups scale with ambition while staying grounded in responsibility?

In this episode of The Bliss Business Podcast, we welcome Mike Ma, Managing Partner and Head Coach at Sidecut Ventures, to explore Profit and Social Responsibility in Mission-Driven Startups.

Mike invests in and coaches what he calls “coachable superheroes”: early-stage, mission-driven founders tackling systemic challenges in areas like economic mobility, healthcare, climate, and education. Sidecut Ventures uses a “coach first, capital second” approach, combining investment with hands-on operational support and mentorship.

In this episode, we explore:
• Why mission-driven founders need both purpose and discipline
• How investors can support impact without sacrificing scale
• Why coachability is essential for early-stage founders
• How social responsibility becomes part of venture building
• What adaptive snowsports can teach us about unlocking potential
• How founders can grow companies that serve both markets and humanity

� Thursday, June 11, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

The future of venture is not only about backing companies that grow fast. It is about coaching founders who can build responsibly, scale meaningfully, and create lasting impact.

06/10/2026

Marketing performs best when creativity and analytics work together.

The strongest growth strategies are built when data drives decisions, but human insight shapes the message.

In today’s competitive landscape, brands need more than visibility. They need marketing systems that align strategy, media, customer behavior, and business goals into measurable growth.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chris McGee, VP of Marketing at Batteries Plus.

Chris leads data-driven strategies that connect brands with the right audiences in meaningful ways. Her background includes leadership roles at Bank of America and agency work with brands like PayPal, Disney and AT&T. She specializes in aligning analytics, creative and media to drive purposeful, measurable growth.

� Wednesday, June 10, 2026 | � 8:00 AM PST
� Hosted by Stephen Sakach
� Produced by Martha Huerta

� In this episode, we explore:
• Aligning marketing strategy with measurable business growth
• Turning customer insights into full-funnel marketing performance
• Balancing analytics, creative, and media strategy
• Building high-performing teams that drive scalable results

� If you’re looking to connect marketing ex*****on more directly to business impact, this conversation offers practical insight into building growth strategies that truly perform.

06/09/2026

Great franchise growth is not only about expansion. It is about creating trust, connection, and a seamless experience for customers, franchise owners, and teams.

In this episode of The Bliss Business Podcast, we welcome Larisa Walega, Chief Growth Officer of Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands. Larisa helps drive growth while creating a more connected customer experience across every touchpoint, and she is passionate about empowering franchise owners, strengthening brand culture, and helping businesses grow with purpose. Ziebart has been a leader in vehicle appearance and protection for more than 65 years, with a global franchise presence across 37 countries.

In this episode, we explore:
• Why empathy matters in franchise leadership
• How connection strengthens customer experience
• Why franchise owners need both systems and support
• How community can become part of brand growth
• What it takes to scale while preserving culture
• Why purpose-driven leadership is the future of franchising

� Tuesday, June 9, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

The future of franchise growth is not just about more locations. It is about building communities of trust where owners, teams, and customers feel connected and supported.

06/04/2026

Civilization does not advance only through technology. It advances when compassion becomes infrastructure.

In this episode of The Bliss Business Podcast, we unpack a hard truth about AI adoption: AI will not fix your culture. It will amplify whatever is already there.

In this conversation, we cover:
• Why AI adoption should start with a culture audit, not a tool rollout
• How trust, clarity, and agency determine whether AI becomes an accelerator or a disruptor
• The difference between scaling learning and scaling dysfunction
• What leaders must address so teams do not default to fear, politics, or silence
• How to build guardrails and feedback loops that keep humans accountable
• Why compassion has to be designed into systems, not left to individual personality

� This Thursday
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Tullio Siragusa

The companies that win with AI will not just have better tools. They will have healthier cultures that can learn in public and improve together.

06/03/2026

Data can tell you what customers buy.
But human connection is what keeps them coming back.

As retail becomes more digital, the brands winning today are the ones creating real experiences, real communities, and real relationships, both online and in person.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Mike Martin, Co-Founder of Replay Sports Cards.

Mike is the co-founder of Replay Sports Cards and a former ESPN SportsCenter graphics segment producer who helped launch the company’s first store in Charlotte in 2021 before expanding across the Southeast and leading the brand’s franchise launch. Focused on building welcoming, community-centered experiences, Mike has helped Replay evolve beyond the traditional card shop model by blending in-store retail, live streaming, digital engagement, and community-building into one connected customer experience. Through initiatives like Replay Gives Back and monthly in-store trade nights, he continues to emphasize the power of authentic connection in modern retail.

� Wednesday, June 3, 2026 | � 8:00 AM PST
� Hosted by Tullio Siragusa
� Produced by Martha Huerta

� In this episode, we explore:
• Why human connection still matters in a data-driven retail world
• Creating community-first customer experiences
• Blending physical retail, digital content, and live engagement
• How authenticity builds long-term loyalty and growth

� If you’re looking to create stronger customer relationships in an increasingly digital world, this conversation offers valuable insight into the future of community-driven retail.

06/02/2026

Pet care is not just about convenience. It is about trust, community, and creating spaces where dogs, pet parents, and local business owners all feel supported.

In this episode of The Bliss Business Podcast, we welcome Shaina Denny, Founder and CEO of Dogdrop, a modern dog daycare brand built around flexible care, technology, and franchising. Shaina started Dogdrop after her miniature dachshund, Poppy, was a “dog daycare fail,” and she saw an opportunity to reimagine dog care for modern pet parents.

Through Dogdrop, Shaina is building a scalable pet care model designed for community connection, franchise ownership, and exceptional dog care. Dogdrop describes its model as a dog daycare built specifically for franchising, with small-footprint locations, membership-based care, owner support, and custom technology powering the experience for dogs and their parents.

In this episode, we explore:
• Why empathy matters in pet care and business growth
• How Dogdrop is reimagining dog daycare for modern communities
• Why franchising can help local owners build meaningful pet care businesses
• How technology can support, not replace, human connection
• What it takes to scale trust in a care-based industry
• Why community is essential to the future of pet care

� Tuesday, June 2, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

The future of pet care is not only about services. It is about building trusted communities where people, pets, and local owners can thrive.

05/28/2026

Scaling a brand is not just about opening more locations. It is about creating meaningful experiences that connect teams, customers, and communities.

In this episode of The Bliss Business Podcast, we welcome Adam Sutton, CEO of DX3 Brands and RNR Tire Express, to explore Value DRiVEN: Scaling Brands Through Connection.

Adam leads with a Value DRiVEN approach focused on developing strong teams, scaling brands, and creating meaningful customer and community experiences. His leadership builds on the foundation of RNR Tire Express, a national franchise retailer for tires and custom wheels known for flexible payment options and a people-first service model.

In this episode, we explore:
• Why connection is essential to scalable brand growth
• How values shape customer experience and franchise culture
• Why strong teams are the foundation of strong brands
• How community impact can become part of business strategy
• What it takes to preserve a family-business spirit while scaling nationally
• How leaders can create experiences that people remember and trust

� Thursday, May 28, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

A brand grows strongest when people feel connected to its purpose, its culture, and the value it creates in their lives.

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