The Performance Ranch

10/16/2026

Bright Spot: Paul Jew

Coach Logan has chosen Paul to be this week’s Bright Spot, and his progress is a great example of what consistency and dedication can accomplish.

At 68 years old he has lost 20 pounds and reduced his body fat by 5 percentage points!

One of Paul’s biggest challenges is simply getting to the gym, but having a regularly scheduled workout helps him stay consistent and show up for himself. He continues working toward his goal of getting leaner and more fit.

Paul recommends The Performance Ranch because of the team’s expertise in health and fitness. He appreciates that the workouts are challenging but achievable, providing a full-body workout every time.

Paul’s journey shows that progress has no age limit! We’re proud to celebrate his hard work and continued commitment to his health. 💪

09/30/2026

What are you training for?
At 2:00 in the morning, I was riding my mountain bike down a washed-out forest road in the Valles Caldera.
It was raining.
I had two elk quarters strapped to my bike trailer and nearly another 100 pounds on my back.
My headlamp and bike light were illuminating only the small piece of road in front of me.
And I felt completely alive.
That moment was years in the making.
Years of strength training. Mountain biking. Rucking with my dogs. Learning to control my breath. More than a decade of buck fever, impatience, missed opportunities, and learning from hunters with far more experience than me.
None of those misses were wasted.
They were tuition.
That's one of the lessons behind my newest Thrive essay: Thrive Through Adventure.
We spend a lot of time talking about strength, mobility, conditioning, nutrition, sleep, recovery, and longevity.
But those things aren't the destination.
They're tools.
The bigger question is:
What are you building your health for?
For me, it's the ability to ride, hike, hunt, fish, explore God's creation, teach others, and share those experiences with people I love.
Your adventure doesn't have to look anything like mine.
Maybe it's hiking with your spouse.
Traveling.
Skiing with your kids.
Playing with your grandchildren.
Or simply being capable enough to say yes when an opportunity comes along.
That's why we train.
Movement creates options. Strength keeps those options open.
Read my newest essay, Thrive Through Adventure, and then ask yourself:
What adventure are you preparing for?
Train in the gym. Learn in the wild.
Live Life Beyond the Gym Walls.

Adventure is where preparation meets opportunity. Discover how strength, resilience, faith, and time in nature help us stay capable and truly thrive.

09/18/2026

🌟 Bright Spot: Yemane 🌟

At The Performance Ranch, progress isn't always about lifting heavier. Sometimes, it's about moving through life with less pain, more confidence, and the strength to keep doing what you love.

For Yemane, one of his biggest wins has been being able to go up and down stairs without pain. With Lawrence as his coach, he's continuing to work on building strength, improving his wrist stability, and becoming more comfortable on his bike.

His goal? To keep improving his bike performance and stay active as he gets older. 🚴♂️

We're proud to have you as part of the PR community, Yemane! Keep putting in the work. 💪

Live Life Beyond the Gym Walls.

09/17/2026

“Look sharp. Play sharp.”

Some of my strongest memories of being part of a team came during my last two summers of high school, playing American Legion baseball under Coach Jay Mountain Sr.

Coach Mountain brought together players from five different high schools across northern New Mexico and turned us into one team.

Stirrup socks. Pants just below the knees. Jerseys tucked in. Belts squared away.

And when it was time to take the field, you ran.

You acted like you wanted to be there.

Looking back, I realize Coach Mountain was teaching us much more than baseball.

He was teaching us about standards, belonging, responsibility, and community.

Decades later, I see those same lessons in the great teams and coaches I get to work with—and every day inside Performance Ranch.

That’s what my newest Thrive Essay: Thrive Through Community is about.

Because community isn’t just having people around you.

It’s knowing you belong to something bigger than yourself—and understanding that you have a responsibility to show up for the people beside you.

Strong communities aren’t built by spectators. They’re built by participants.

So here's a question worth thinking about:

Who is on your team—and what kind of teammate are you?

Read the newest Thrive Essay and let me know what community has meant in your life.

Thrive together.

Live Life Beyond the Gym Walls.

09/04/2026

Live life beyond the gym walls at Performance Ranch!

08/28/2026

Bright Spot: Jim Tate

Sometimes the biggest victories are the ones that give you a little more freedom and confidence in your everyday life.

Jim has been making incredible progress with his mobility, and his coach Mikey has seen firsthand how far he’s come. One of his biggest wins? Walking a full mile without a walker! 👏

Jim has also improved his ability to navigate stairs and perform step-overs, continuing to build strength, balance, and confidence with each session.

But he’s not stopping there. His next goal is to improve his endurance and work toward being able to walk longer distances.

When asked what he would say to someone who is hesitant to get started, Jim kept it simple:

“You gotta start somewhere. Everyone starts at foundation zero. It’s very beneficial.”

We couldn’t agree more. Every journey starts with that first step, and Jim is a great example of what can happen when you keep showing up and working toward the next milestone.

Keep going, Jim! We’re excited to see where you go from here!! 🙌

08/21/2026

Bright Spot: Julia Huff

At The Performance Ranch, we talk a lot about building habits for the long haul—but no one embodies that philosophy quite like Julia Huff.

Julia first joined our community in 2009 to improve her strength and manage back pain. Sixteen years later, at 88 years young, she is still showing up twice a week, every week, without fail.

Over the years, Julia has continued to challenge herself, master new movements, build strength, and even tackle challenges like pushing and pulling the sled. Her commitment is a reminder that it’s never too late to prioritize your health.

Julia isn’t just a long-standing member of The Performance Ranch—she’s a huge part of what makes our community special. Her consistency, determination, and positive attitude inspire everyone around her.

Julia, we’re so lucky to have you as part of the PR family! ❤️

Here’s to showing up, staying strong, and proving that age is never a reason to stop moving forward. 💪

08/19/2026

Some relationships begin as coach and client. The best ones become lifelong friendships.

I first met Adam Trubow as a client in 2015. I still remember him writing down his goal: to one day finish the Leadville 100 Run. Over the next couple of years, we prepared his body for the challenge, building strength, resilience, and confidence while progressing through shorter races leading up to the big one.

In 2017, I had the privilege of coaching Adam as he prepared for his first Leadville Trail 100 Run. Together, we developed the strength and endurance needed to take on one of the toughest ultramarathons in the country. On race day, I traded my coaching hat for a support crew role, carrying his gear from May Queen to Twin Lakes over the legendary Hope Pass.

What I didn't know then was how much Adam would impact my life.

Over the years, Adam became much more than a client. He became a trusted friend and one of my greatest business mentors. Through his generosity, wisdom, and real estate expertise, he played a significant role in helping me bring The Performance Ranch to life. I can honestly say we wouldn't be where we are today without him.

That's who Adam is.

He invests in people.

Now, for the fifth year, Adam is taking on another incredible challenge through 100 Friends for 100 Miles—running 100 miles to raise money for Special Olympics New Mexico.

What makes this event so special is that Special Olympics athletes won't just be cheering him on—they'll be running alongside him, sharing miles, encouraging one another, and even crossing the finish line together. To me, that's a beautiful picture of what sport is all about.

With only 13 days remaining, Adam has already reached 75% of his fundraising goal.

Let's help him finish this race before the race even begins.

If Adam has ever impacted your life—or if you simply believe everyone deserves the opportunity to experience the joy, confidence, and community that athletics provides—please consider making a donation.

Adam has spent years helping others chase their dreams. Let's help him continue that mission.

❤️ Donate here: [https://givebutter.com/100friendsfor100miles](https://givebutter.com/100friendsfor100)

08/14/2026

Bright Spot: Amy Shrouf

Since joining The Performance Ranch in 2019, Amy has made prioritizing her health a constant—even through a broken ankle, a demanding career, frequent travel, and all the challenges that come with getting older.

When an ankle injury kept her from running, Amy shifted her focus to strength training and the Vertical Skier. And when work and travel made maintaining a running routine difficult, Coach Kevin helped her adapt rather than let her schedule derail her progress.

That consistency paid off. Last November, Amy placed in her age group at the Foothills 5K! 🏃♀️

This spring and summer, Amy has focused on nutrition and strength training with Coach Kevin and Coach Mikey. She’s lost body fat, gained muscle, and gotten stronger—and her biggest win is knowing she’s building the strength and fitness to keep hiking, running, staying active, and enjoying life with her best buddy, Koda. 🐾

Amy’s story is a great reminder that fitness doesn’t have to look the same in every season of life. Sometimes it’s about running a 5K. Sometimes it’s about rebuilding after an injury. And sometimes it’s simply finding a way to keep moving forward when life gets busy.

We’re proud of you, Amy! ❤️

Keep going, keep getting stronger, and keep doing what you love!

08/07/2026

BRIGHT SPOT: DANICA APPENZELLER! 🚲🌎

This month, we’re celebrating Danica Appenzeller and an incredible accomplishment on the world stage!

In July, Danica traveled to Brisbane, Australia to compete in the 2026 UCI BMX Racing World Championships, racing against 48 girls representing 12 different countries.

Danica earned World 2, finishing as the second-place rider in the world in her division! And to make it even more impressive, she posted one of the fastest hill times throughout the entire day.

Competing at this level takes speed, strength, confidence, and countless hours of preparation. We’re incredibly proud of Danica for putting her training to the test on the world stage!

Congratulations, Danica! We can’t wait to see where you ride next!!