Riata Stallion Incentive

06/17/2026

It’s simple…

Great horses.
Great horsemen.
Big opportunities.

The Riata Stallion Incentive was built to bring it all together — showcasing the programs behind the horses and creating a stage where talent shines.

It pays to ride a Riata, just ask Clay Smith and Joseph B Harrison!

06/15/2026

Congratulations!

Below are your winners for the month of May’s National Rope Horse Rewards Program drawing!

Charlie Hagens, Holly Childers,
Patti Gardner, Pierce Wold, Dan Wheeler, Casey Martin, Michael Ortiz, Lucas Cruz, Brittany Whiddon, Jay Roberts, David Tincher, JR Caldwell, Bryce Whitlow, Benjamin Hodack, Maurice B. Williams, Ty Whitlow, Jayme Marcrum, Preston Tatum, JP Miller, James Southerland

If you have not entered the Rope Horse Rewards Program, you still have time to get entered to win a check for the month of May and qualify for the ropings in Vegas.

Enter now at https://riata.net/EnterNominate

**Please note - If you notice there are some winners in here that have won in past RHR drawings... The more checks you win at global events the more chances you have to win every month!

Once again, congratulations to the May winners! Now, bring on June!

06/13/2026

Meet the 2023 Riata #14.5 Champion - Pepinstep

From the cow horse pen to the roping pen there isn’t anything he can’t handle.

Read more about this stand out sire with $109,000+ in LTE’s at the link below!

bit.ly/pepinstep2023champion

Theorem Ranch

Pepinstep — Pepinstep started under Matt Koch in the cow horse, putting him through the paces of ranch work before World Champion Colby Lovell took the reins. In 2023, Pepinstep won the #14.5 Championships at the Riata, earning his place at Theorem Ranch as a proven rope horse sire with $109,781 in earnings.
>> https://stallionregisterdirectory.com/listing/pepinstep/

06/12/2026

Legacy isn't built in a single moment — but sometimes, one moment captures it perfectly.

Let’s throw it back to the 2025 Riata Championships at the Lazy E Arena where Tripp Townsend of Sandhill Cattle + Horses and Jacob Lewis had just claimed the #10.5 Championship title.

The icing on the cake of this championship? Tripp was aboard his Riata Stallion, TTR Lucky Brazos to clench the title. Then in the next moment, he was at the backdrop holding his grand baby. It doesn’t come much more full circle than that.

This sport is about more than today's run. It's about what you leave behind and the legacy that will last for decades to come. The Riata Stallion Incentive and National Rope Horse Reward Program are here to facilitate all that and more.

Want to read more about Tripp and Jacob's 2025 Championship win visit - https://bit.ly/3RYNxAt

Visit Riatabuckle.com to learn more

06/10/2026

𝗣𝗢𝗩:
Someone asks if your chain hangs low…

Only if it comes with a championship title and a Riata buckle made by Gist Silversmiths!

06/08/2026

𝐃𝐢𝐝 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐬𝐚𝐲 $𝟏𝟎𝐤?

If you are apart of the National Rope Horse Rewards program we are adding even more ways for you to make money!
We will be giving away $10,000 to Rope horse rewards members at the Daddy qualifier in Cheyenne July 15th to 20th. No entry fee required, just show up and rope! If you haven't joined the Rope horse rewards program yet you can enter at RiataBuckle.com. All American Quarter Horse Association horses welcome!

World Series of Team Roping

06/06/2026

Weekend Vibes

There are a million PLUS reasons to smile when you ride a Riata bred horse, just ask Miles Baker!

06/04/2026

That Riata Feeling

What does it feel like to win at the Riata Championships? Take a look for yourself!

2026 Riata Championships entries open SOON!

06/03/2026

𝙉𝙤𝙢𝙞𝙣𝙖𝙩𝙚 𝙚𝙖𝙧𝙡𝙮 & 𝙎𝙖𝙫𝙚

The 𝐑𝐢𝐚𝐭𝐚 𝐒𝐭𝐚𝐥𝐥𝐢𝐨𝐧 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞 early nomination deadline is July 15. Get your nominations in before the 𝐉𝐮𝐥𝐲 𝟏𝟓𝐭𝐡 deadline for $205 — fees go up to $305 after that date.

It pays to ride Riata.

𝐒𝐮𝐛𝐦𝐢𝐭 𝐲𝐨𝐮𝐫 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐡𝐞𝐫𝐞:
https://riata.net/EnterNominate

𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐒𝐭𝐚𝐥𝐥𝐢𝐨𝐧𝐬 𝐋𝐢𝐬𝐭:
riata.net/CurrentRiataStallions

𝐑𝐮𝐥𝐞𝐬:
https://riata.net/NominationRules

06/01/2026

THE Recipe

Entree:
- 1 Lazy E Arena
- 1 Riata Stallion Incentive Championships
- A few steers

The Sauce:
- 2 World Champions (Trevor Brazile & Kollin VonAhn)
- 1 powerhouse head horse
- 1 catty heel horse

Directions:
Mix under the bright lights. Add pressure, preparation, and opportunity.

The result?

A recipe you can only find at the Riata Stallion Incentive Championships.