06/03/2026
Anybody can print a fish on a shirt. We wanted the shirt to actually move the fish.
There’s a creek in the White Mountains — Paradise Creek — where the trout can’t get where they need to go. Not because of other fish. Because of the pipes.
Where the old roads cross the water, the culverts sit too high. The water shoots out and drops. To a trout, those are walls — and the young ones can’t climb them at all. So the stream gets cut into pieces that can’t reach each other. Fish above, fish below, no way between.
Pull those barriers out, and 9.3 miles of water open back up. Colder pools when it heats up. New ground after a fire or a flood. Room for the next generation to spread. Fix it once, and they’re still using it in fifty years.
That’s the Paradise Creek Culvert Replacement Project. Trout Unlimited Arizona, U.S. Fish & Wildlife, and the White Mountain Apache Tribe — who have led Apache trout recovery for fifty years — are the ones driving it. We can’t fund a project this big on our own. But we’re doing what we can to help raise it.
June 5, the Apache Trout drop goes live. From every piece, a guaranteed amount goes toward the Paradise Creek project:
🐟 Hoodie — $30
🐟 Long Sleeve Tee — $10
🐟 Tee — $5
🐟 Hat — $5
🐟 Bottle — $5
Not “a portion of proceeds.” A number you can hold us to.
The fish has been waiting a long time. June 5, we stop making it wait.
Native fish. Wild water. Real change.
