Native

Native Stylish sun protection gear inspired by Navajo patterns. Support conservation & heritage.

Respect the Hunt. September 4th - 13th
09/04/2026

Respect the Hunt.

September 4th - 13th

Every Child Matters. Design meant to be worn on September 30th!Learn more with the link in bio. ❤️
09/01/2026

Every Child Matters.

Design meant to be worn on September 30th!

Learn more with the link in bio.

❤️

08/13/2026

Be free.

They just erased 3 million acres.On July 13, Bears Ears and Grand Staircase-Escalante, sacred land, 100,000+ cultural si...
08/10/2026

They just erased 3 million acres.

On July 13, Bears Ears and Grand Staircase-Escalante, sacred land, 100,000+ cultural sites, homelands stewarded by Tribal Nations since time immemorial, were cut by roughly 90% each.

We’ve been here before. The 2017 cuts were reversed. This one can be too, but only if people are paying attention.

That’s why we partnered with The Wilderness Society on this collection.

Wear it loud. Start the conversation. Stand with the land.
Share this post. That’s the whole ask.

Why is he riding backwards?Every part of the Contrary design comes from a real story, the backwards ones of the Plains. ...
08/09/2026

Why is he riding backwards?

Every part of the Contrary design comes from a real story, the backwards ones of the Plains. Warriors who dreamed of the Thunder Beings and lived life in reverse to keep that vow: said no when they meant yes, charged when others fell back, rode facing their horse’s tail.

The Cheyenne knew them as the Hohnóhka, keepers of the Thunder Bow. The Crow had the Crazy Dogs Wishing to Die. The Lakota heyóka turned backwards ways into sacred laughter that kept the proud humble.

And the lightning bolt? That’s the mark of the thunder they answered to. It’s the whole reason he’s backwards in the first place.

Swipe through for the full story, then wear it with respect.

Native-owned.

08/08/2026

Do you agree?

08/08/2026

Just trying to embrace the contrary!

The Contrary.In many Native communities, the contrary rode into battle facing backwards. Did everything in reverse. Said...
08/06/2026

The Contrary.

In many Native communities, the contrary rode into battle facing backwards. Did everything in reverse. Said yes when they meant no. Not to be strange… to remind the people that following the crowd isn’t the same as being right.

That’s the story behind this one. Our mission with these designs is to bring the stories of our past back to life, and this one felt like it was made for right now.

When everyone follows blindly, be bold and do the opposite.

Be contrary.

Hand drawn by Tori Horton.

The Contrary drops tomorrow, 8/7 at 12pm MT. Comment “CONTRARY” and we’ll send you early access before it opens.

Culvert two of three is in on Paradise Creek.That second photo? That’s the view an Apache trout gets now. Before this pr...
08/05/2026

Culvert two of three is in on Paradise Creek.

That second photo? That’s the view an Apache trout gets now. Before this project, undersized culverts fragmented this water. Now the creek runs through like a creek should.

This is what the Apache trout drop funded. A portion of every hoodie and tee went straight to Trout Unlimited Arizona’s work on this water, and here it is, steel and stone in the ground.
One culvert left. We’ll keep you posted.

Respect the Natives.

08/04/2026

Have you heard of the heyoka?

Address

Afton, WY

Website

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