14/05/2026
我相信,好的產品不只是功能的集合,而是能改變人們生活方式與文化的一部分。
過去近二十年間,我持續投入自行車、移動生活與戶外產品領域,從產品設計、產品管理到品牌策略,參與過國際品牌、大型企業、新創團隊與獨立專案,累積橫跨設計、工程、製造與市場的完整經驗。我始終關注的,不只是產品本身,而是人們如何透過產品重新感受生活。
我的職涯始於 Giant Bicycle,從產品設計師一路參與國際車款與配件開發,之後於 Giant Japan 負責 Lifestyle 與 Sports 系列產品企劃與市場工作,深入理解日本與全球市場對生活風格產品的需求差異。回到台灣後,擔任 Giant X-Road & Mobility Category Manager,參與 ESCAPE、REVOLT、ANYROAD 等全球系列專案,整合設計、工程、生產與行銷團隊,推動產品從概念走向市場。
除了大型企業經驗,我也長期投入新世代移動產品與創新開發。曾與工研院合作 E-bike 系統開發,並參與 Gogoro eeyo 電動自行車專案,協助產品設計、工程整合與供應鏈協作。我相信未來的移動工具,不應只是效率導向,而應回到「人」本身,重新建立人與城市、戶外與生活之間的關係。
近年創立 bupa outdoor gear,將多年累積的產品經驗與生活觀察,轉化為更貼近真實需求的戶外與移動產品。我希望透過設計創造樂趣、帶來笑容,也鼓勵人們重新找回探索世界的好奇心。
我重視創新,但更重視真誠。
我相信好的產品來自對生活的理解,而不是市場口號。
保持開放、持續學習、勇於冒險,並真實地面對自己與世界,是我一路以來始終不變的核心價值。
I believe great products are more than just functional objects — they become part of the way people live, move, and experience the world.
For nearly two decades, I have been deeply involved in the bicycle, mobility, and outdoor industries, working across product design, product management, and brand strategy. My experience spans international brands, large corporations, startups, and independent projects, allowing me to develop a holistic understanding of design, engineering, manufacturing, and market development. What continues to drive me is not simply creating products, but exploring how products can reshape everyday life and human connection.
My journey began at Giant Bicycles as a product designer, where I contributed to the development of international bicycle models and accessories. Later, at Giant Japan, I worked on lifestyle and sports product planning and marketing, gaining deeper insight into the relationship between culture, design, and consumer experience across global markets.
After returning to Taiwan, I became the X-Road & Mobility Category Manager at Giant, leading cross-functional collaboration between design, engineering, manufacturing, and global marketing teams. During this period, I participated in the development of globally recognized series including ESCAPE, REVOLT, and ANYROAD, helping transform ideas into products used by riders around the world.
Beyond corporate experience, I have continuously explored the future of mobility and human-centered product innovation. I collaborated with ITRI on E-bike system development and later joined the Gogoro eeyo project, supporting product development, engineering integration, and supply chain coordination. I believe future mobility should not only focus on efficiency, but also reconnect people with cities, nature, and everyday life.
In recent years, I founded bupa outdoor gear, where I continue to transform years of product experience and lifestyle observation into outdoor and mobility products that feel authentic, functional, and emotionally meaningful. Through design, I hope to create joy, inspire curiosity, and encourage people to rediscover the spirit of exploration.
I value innovation, but I value authenticity even more.
I believe truly meaningful products come from understanding life itself — not from marketing slogans.
Staying open-minded, continuously learning, embracing adventure, and remaining true to myself have always been the core values guiding my journey.