17/02/2026
AI is replacing lawyers, designers, and accountants.
But nobody is asking a robot to take their spot in a Friday night basketball game. Think about it...
Every industry is being disrupted by automation. Customer support, content creation, financial analysis. The pattern is the same: a machine does it faster, cheaper, and 24/7.
Sport is the exception.
You can’t automate the adrenaline of a last-minute goal. You can’t outsource the feeling of showing up with your team after a long week. No algorithm replaces the moment you walk off the court, exhausted and smiling.
That’s exactly why we’re building Yarrow Pass in this space.
Here’s what we see:
1. Participation is growing. More people play amateur and competitive sports than ever. The
demand isn’t shrinking. It’s accelerating.
2. The experience around sport is still manual. Organizers chase payments on LINE. Players
scroll through group chats hoping to find an open spot. The game itself is irreplaceable. The
admin around it is not.
3. AI won’t replace the player. But it can remove everything that gets in the way of playing. That’s the gap we’re filling.
While other industries worry about being replaced, sport communities are growing. The human part is untouchable. The friction around it is where we come in.
What’s the one sport you’d never let a robot play for you?
