17/03/2025
While ALL our customers are important, they should be managed differently!
Failure to do so may cause you and your sales team to miss out on crucial sales opportunities, decreasing your win rate.
Do you know which category each of your customers fall under?
👨💼LOW MAINTENANCE CUSTOMER
These are customers who have low actual value and low untapped potential value.
👨💼MOST VALUABLE CUSTOMER
These are customers who are likely giving you the most business at the moment, but have little potential for growth.
MOST GROWABLE CUSTOMER
👨💼These are customers who are currently buying from our competitors, and have great demand for our products and services.
SUPER GROWTH CUSTOMER
👨💼These are customers who possess high actual value and potential value.