Soco Sales Training

Soco Sales Training Official Page for SOCO/ Sales Training and sales expert Tom Abbott. For books, coaching, keynotes, t Sales training company based in Singapore.

10/09/2026

Reps who get pushed on price usually skip one step: knowing their walk-away point before negotiation starts.

It’s called BATNA: Best Alternative to a Negotiated Agreement. Knowing it separates reps who negotiate with confidence from those who negotiate out of fear.

You don’t walk in confident. You walk in prepared, and confidence follows.

Tag a rep who needs to hear this.

Buyers show up to negotiations better prepared now than they used to be.They've researched your pricing ahead of time an...
09/09/2026

Buyers show up to negotiations better prepared now than they used to be.

They've researched your pricing ahead of time and know know what your competitors charge. Some even run AI tools to practice tactics before meeting your team.

The old approach of holding a firm price and waiting for the buyer to break simply fails against that level of prep.

Our Negotiation Skills training teaches reps how to handle these conversations, including how AI fits into the sales process now, and how the game has changed.

We've trained over 50,000 reps and we're a multi-year winner of Best Sales Training Provider at the HR Vendors of the Year Awards.

If your team's negotiation approach needs an upgrade, let's talk.

https://www.socoselling.com/negotiation-training/

A hands-on workshop teaches your team new strategies while practicing them and building confidence together. But turning...
08/09/2026

A hands-on workshop teaches your team new strategies while practicing them and building confidence together. But turning those skills into long-term behavioral change takes ongoing reinforcement.

To get the best results from sales training, a live workshop is where it starts, not where it ends.

We build continuous support into our training system. By pairing training sessions with personalized coaching, digital learning through SOCO Academy, and structured follow-ups, your team turns new behaviors into daily habits.

Planning to upskill your team? Let SOCO build a complete plan for your company: socoselling.com

03/09/2026

Stalled deals happen when saying yes feels too risky for your buyer.

Give your reps these three moves to make saying “yes” feel safer and get deals moving again:

- Name the exact problem instead of talking in vague terms.
- Put a clear financial price on waiting so inaction hurts.
- Recommend one path forward so they stop second-guessing.

Which of these three moves are you skipping right now?

Training global sales teams consistently is tough when local markets operate differently.Regional teams end up stuck wit...
02/09/2026

Training global sales teams consistently is tough when local markets operate differently.

Regional teams end up stuck with generic training programs that miss the mark locally. That leaves you with disjointed messaging and flat revenue growth across borders.

Here is how we help solve it:

• Tailored Training: Bring your own day-to-day case studies to the table. We tailor the program so your reps learn using real scenarios from your actual industry.

• High-Impact Practice: We stick to an 80/20 delivery rule. That means 20% theory and 80% hands-on roleplay to drive observable performance changes.

• Ongoing Support: Learning doesn’t stop when the workshop ends. Training and reinforcement continue through coaching, e-learning and micro-learning.

What sets us apart is simple: global content delivered by trainers who understand the local context.

Get your teams speaking the same language here at SOCO Sales Training: https://www.socoselling.com/

Buyers rarely stall because they lack information. They stall because they’re not sure if they’re making the right call....
27/08/2026

Buyers rarely stall because they lack information. They stall because they’re not sure if they’re making the right call.

Sending another case study or another comparison chart adds information to a decision that was never short on information to begin with.

What’s missing is confidence, the sense that saying yes won’t turn into a mistake they’ll have to explain later.

Reps who close stalled deals aren’t the ones with all the answers. They’re the ones who make the decision feel safe enough to actually make.

Look at the last deal that went cold. Ask if your rep responded with more information, or with something that made the decision feel less risky?

26/08/2026

Revenue only shows up after all the deals are closed. These 7 numbers show you if you’re on track to reaching your goals.

Most sales leaders miss target because revenue is what they are focusing on in the dashboard, but it only reflects what already closed.

Here’s what to track instead:

1 - Lead to opportunity ratio - how many new leads reps turn into working opportunities
2 - Opportunity to meeting conversion - how many opportunities turn into a booked meeting
3 - Sales cycle length - how long new lead to close takes, and which reps are slow
4 - Key sales activity - meetings and emails per rep, per month
5 - Pipeline value - the total worth of active deals
6 - Average order value - where reps discount instead of selling on value
7 - Product performance - what’s selling, what’s stalling

These 7 numbers show you where the team stands against target, while there’s still time to fix it.

📌 Save this for your next performance review.

Your most technical rep can explain the product better than anyone on the team. But that’s not the same as being able to...
26/08/2026

Your most technical rep can explain the product better than anyone on the team. But that’s not the same as being able to sell it.

Tech sales demands for two different skill sets in a rep. They need enough product depth to earn credibility, but also the sales instincts to drive the deal forward.

Reps usually lean heavy on one side. It’s not that they don’t want to learn the other side. Nobody ever taught them how to bridge the two.

That's what we built our tech sales training around. We’ve worked with over 50,000 sales reps, including teams at X, Spotify and Zendesk, to combine technical credibility with the sales skills to actually close.

If your team knows the product inside and out but still isn’t closing at the rate they should, let’s talk.

https://www.socoselling.com/sales-training-for-technology-companies/

Data can tell you exactly where a rep is struggling. But it can’t fix the problem on its own.Sales leaders have more das...
25/08/2026

Data can tell you exactly where a rep is struggling. But it can’t fix the problem on its own.

Sales leaders have more dashboards, reports, and visibility into performance than ever before. Yet seller behavior haven't improved nearly as much as the data has grown.

That’s the part worth sitting with. You can see where a rep freezes, where a deal stalls, and where a pattern keeps repeating. But seeing it and fixing it are two different things.

Data can point at the problem all day. It can’t sit across from a rep and build the skill they’re missing.

Metrics are only useful when they turn into a conversation. Until then, they’re just numbers confirming what you already suspected.

That part still comes down to coaching. A rep who freezes on pricing objections doesn’t need another report showing it. They need someone to work through that conversation with them, push back like a buyer would, and adjust in the moment.

Your dashboards will keep flagging the same problems until a coaching conversation happens. That part’s still on you.

When you engage us for sales training, you are getting an end-to-end enablement process built on 3 core promises:1. Cust...
25/08/2026

When you engage us for sales training, you are getting an end-to-end enablement process built on 3 core promises:

1. Customized Training: We ditch generic, off-the-shelf templates. Before stepping into the room, we conduct a thorough needs analysis with your leaders and reps to integrate your team’s real-world customer case studies directly into the program.

2. Training Effectiveness: We follow an 80/20 delivery approach: 20% core strategy and 80% interactivity. Your team builds confidence through real deal scenarios and roleplays.

3. Ongoing Support: We offer post-training coaching, e-learning, digital reinforcement, and train-the-trainer programs to turn new techniques into permanent habits.

Want to see how we build a complete enablement strategy for your team?

Explore our approach at socoselling.com

Address

#24-01 Vision Exchange, 2 Venture Drive
Singapore
608526

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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