By Definition Pte Ltd

07/09/2026

Another important milestone for By Definition®.

We are pleased to share that the design behind our Wayang Kulit Instant Envelope/Toy Kit is now officially registered with the Intellectual Property Office of Singapore (IPOS).

Registered Design No. 30202600144Y protects the shape and configuration of the Envelope/Toy Kit design.

For us, however, this milestone represents more than the registration of a product design.

Wayang Kulit Instant! began with a simple question:

How can we make it easier for students to encounter, understand and experience traditional arts and heritage through learning?

That question led us to rethink how a Wayang Kulit learning experience could be packaged — bringing together educational content, hands-on construction, play and performance in an accessible format for students.

As By Definition continues to develop original programmes, products and learning experiences around Malay arts, culture and heritage, protecting the intellectual property created through that work is an important part of building sustainably for the future.

It allows us to continue doing what we have always set out to do:

Innovate. Educate. Inspire.

And to find new ways of bringing our heritage from one generation to the next.

We are grateful to everyone — schools, educators, trainers, partners, students and supporters — who has been part of the By Definition journey.

There is much more to build.

From the stage to the classroom.
From tradition to the next generation.

© By Definition Pte. Ltd.
Registered Design No. 30202600144Y

04/09/2026

27/08/2026

KEM DRAMA – PENTASKAN! AT MAYFLOWER SECONDARY SCHOOL

By Definition has completed another run of Kem Drama – Pentaskan!, conducted over two days on 19 and 26 August for students from Mayflower Secondary School.

Across six hours, the students participated in a structured drama-learning journey designed to meet the programme objectives while making the experience engaging and enjoyable.

Following the first session, the teacher shared:

“Saya s**a dengan susunan aktiviti sesi hari ni. Teratur dan menepati objektif. Para pelajar pun nampak seronok. 😃”

We were especially encouraged to know that the programme was well-organised, aligned with its objectives and positively received by the students.

After the second and final session, the teacher shared:

“Alhamdulillah saya berpuas hati dengan kualiti program yang pihak Encik Abdillah sediakan. InshaAllah saya akan ambil lagi tahun-tahun akan datang.”

We are grateful for the school’s confidence in the quality of our programme and deeply encouraged by the possibility of returning in the coming years.

Every By Definition programme is supported by intentional learning design, structured activities and careful preparation to ensure that students receive a meaningful experience.

Our appreciation goes to Mayflower Secondary School, the teacher, the participating students and everyone who contributed to the successful delivery of Kem Drama – Pentaskan!

We look forward to creating more opportunities for students to develop their confidence, communication, creativity and performance skills through drama.

12/08/2026

LEARNING STEM THROUGH MALAY LANGUAGE AND CULTURE

Alhamdulillah, By Definition has completed our Malay Language and STEM programme series for Primary 1 to Primary 5 students.

Across the five levels, students encountered STEM through familiar cultural experiences:

🎯 Primary 1
Tapak Gajah, Lumba Karung and Tarik Upih introduced balance, force, friction and movement.

🪀 Primary 2
Gasing and Capteh helped students explore rotation, stability, gravity and trajectory.

🎭 Primary 3
Wayang Kulit Instant connected puppet construction and theatre with light, shadow, joints and movement.

🪁 Primary 4
Wau Instant! introduced symmetry, measurement, structure, material strength and basic aerodynamics.

🌿 Primary 5
Dapur Sebagai Farmasi introduced students to herbs, plant knowledge, food literacy and the importance of these ingredients within Malay dishes and cultural practices.

Throughout the series, the Malay Language became a tool for students to observe, identify, construct, test, perform and explain what they experienced.

We were encouraged by the positive teacher feedback received across the programmes. Our facilitators were recognised for their professionalism, the programme flow was described as smooth, and students especially enjoyed the hands-on and performance components.

Following the final Wau Instant! and Dapur Sebagai Farmasi sessions, the teacher shared:

“Alhamdulillah, everything was good.”

We thank the school, teachers, facilitators, coordinators and students for making this learning journey possible.

At By Definition, we believe that traditional games, performing arts, crafts and food heritage can provide meaningful entry points into scientific thinking.

Culture does not have to sit outside future-ready learning.

It can be where that learning begins.

By Definition safeguards Malay arts, language, culture and heritage through education.

For enquiries about customised Malay Language, cultural education and STEM programmes, contact us at [email protected].

11/08/2026

BY DEFINITION® IS NOW A REGISTERED TRADE MARK

We are pleased to announce that the By Definition® trade mark has officially been registered with the Intellectual Property Office of Singapore (IPOS).

The registration covers four areas supporting our current work and future development:

• Envelopes and stationery
• Craft model kits and craft toys sold in kit form
• Business consultancy, advisory and retail services
• Education, training, cultural activities, events and podcast production

Since 2011, By Definition has worked to safeguard Malay arts, language, culture and heritage through education.

Over the past 15 years, we have contributed to more than 450 school programmes reaching over 50,000 students, while developing original cultural learning products, educational resources and experiences.

That journey has also taught us an important lesson: original work should not only be created — it should be properly documented, managed and protected.

Meaningful educational products are more than what is immediately visible.

Behind every By Definition experience is research, culturally responsible development, purposeful learning design, trainer preparation and a structured approach to consistent delivery.

The registration of By Definition® is therefore more than a milestone for our name.

It strengthens the protection of the brand under which we have built our work and provides a stronger foundation for our next phase of growth.

We will continue developing educational products, curricula, cultural experiences, digital content and learning solutions designed to make Malay arts, language, culture and heritage increasingly accessible to audiences in Singapore and beyond.

We thank our clients, educators, facilitators, partners and participants who have grown with us and contributed to the By Definition journey.

BY DEFINITION®
Singapore Trade Mark Registration No. 40202605452S
Registered from 2 March 2026

The work continues.

06/08/2026

HOW WAYANG KULIT INSTANT BEGAN

Wayang Kulit Instant was developed by By Definition in response to an educational need we observed in schools.

Students were often introduced to wayang kulit through presentations and demonstrations. We wanted to create an accessible, child-friendly experience that would allow them to participate more actively in the cultural form.

This led us to develop a puppet kit that students could construct, manipulate and eventually use in their own performances.

Wayang Kulit Instant was officially launched in 2018. Since then, more than 1,000 pieces have been sold and used in educational settings.

The learning does not end when the puppet is assembled.

Through the experience, students can explore:

• Malay arts, culture and heritage
• Character design and visual expression
• Light and shadow
• Joints, movement and simple mechanisms
• Language and storytelling
• Communication and collaboration
• Performance and creative confidence

During a recent Primary 3 programme, students constructed their puppets before bringing them to life through a theatre activity.

Their teacher shared:

“The flow was good. The children enjoyed the experience, especially the theatre component.”

She also suggested that the experience could be adapted for staff team-building.

For us, this feedback reflects the purpose behind Wayang Kulit Instant.

Students should not only be told about culture. They should be given opportunities to touch it, construct it, explore it and participate in carrying it forward.

Wayang Kulit Instant is one expression of By Definition’s mission of safeguarding Malay arts, language, culture and heritage through education.

For school programmes, organisational workshops, staff team-building or Wayang Kulit Instant DIY kits, contact By Definition at [insert contact details].

03/07/2026

Every child deserves someone who believes in them.

Someone who encourages them to speak with confidence.
To express themselves.
To tell their stories.
To believe that their voice matters.

That's why we're partnering Pentas Foundation Ltd to launch "Project Suara".

We're looking for passionate individuals who want to make a difference as Community Trainers.

Whether you're an educator, performer, public speaker, journalist, or simply someone who enjoys mentoring young people, this could be your opportunity to create meaningful impact in our community.

As part of this programme, you'll receive:

✅ Complimentary Train-the-Trainer Programme
✅ Professional mentoring and coaching
✅ Opportunity to deliver community programmes
✅ Certificate of Participation
✅ Opportunity to join By Definition's Associate Trainer pool

If you've ever wanted to give back, inspire the next generation, and be part of something bigger than yourself, we'd love to hear from you.

📩 Register your interest today!

Together, let's build a community where every voice has the confidence to be heard.

Funded by Community Leaders Forum and Supported by MENDAKI Singapore.

31/05/2026

We recently wrapped up our 'Public Speaking for Success' workshops, executing across 14 different sites all at once. Managing a multi-site project of this scale is always a masterclass in logistics—but more importantly, it’s an exercise in trust.

​To deliver high-impact sessions without burning out the team, we blended years of on-the-ground school programming experience with agile, digital workflows.

​Swipe through to see the feedback from our incredible organizing partners, and here are my 3 biggest reflections from the ground:

​1️⃣ Clarity is the ultimate support:
We replaced exhausting live briefings with dedicated video training modules. Trainers could internalize the curriculum and master physical skillsets at their own pace. By sharing these exact resources with the organizers, everyone operated from a single source of truth.

​2️⃣ Leaders clear the path, they don’t micromanage:
With 14 live venues, control is an illusion. We set up a Central Command Structure designed purely to absorb friction. When on-ground issues popped up, they channeled them to us to mitigate instantly with organizers. This kept our trainers 100% focused on the humans in front of them.

​3️⃣ Trust the system so the team can shine:
Despite launching over a long holiday weekend (when students are naturally in a "holiday mood"), the framework held beautifully. Quiet students found the confidence to speak on stage, and relief coaches stepped in seamlessly to drive high-energy breakout circles.

​When your structure is robust, your team doesn't just survive changing dynamics—they thrive in them. 🙌

​🚀 Let’s Partner:

Whether you're looking to scale impactful youth workshops or design operational frameworks that deliver results across multiple sites, let’s bring your program vision to life.

​📬 Drop us an email at [email protected] to connect!

​ PublicSpeaking ByDefinition SingaporeEducators WorkshopDesign OperationalExcellence

11/05/2026

What if one workshop could change how a young person sees themselves? 🎤

At By Definition Pte Ltd, we believe public speaking is more than communication skills.

It is confidence. It is identity. It is giving youths the courage to speak up, lead and believe in themselves.

We are currently looking for passionate Public Speaking Trainers to join us for a tentative upcoming programme on 30 May 2026.

We’re looking for individuals who:
✨ Can connect authentically with Malay youths
✨ Have strong communication and storytelling skills
✨ Have experience engaging secondary school students
✨ Want to create meaningful impact through education

📍 Available Slots

WEST
• 8 slots — 0900–1215hrs
• 1 slot — 0800–1115hrs

NORTH
• 4 slots — 0900–1215hrs

If this speaks to you, we’d love to hear from you.

📩 Email your CV to: [email protected]
📥 Or DM us directly on Instagram

Know someone suitable? Tag them below 👇

11/05/2026

Seeking Dynamic Public Speaking Trainers! 🎤

We are looking for engaging Public Speaking Trainers to join the By Definition Pte Ltd team for a tentative upcoming programme on 30 May 2026.

Our mission for the day is to empower Malay youths with the confidence and communication skills they need to thrive. We are looking for facilitators who are not only expert speakers but are also culturally comfortable and passionate about working with the Malay student community.

Event Details:
Date: 30 May 2026 (Saturday)

Audience: Secondary School Students

Available Slots:
We still need trainers to lead sessions at various locations across Singapore:

West: 8 slots remaining (0900-1215hrs), 1 slot remaining (0800-1115hrs).

North: 4 slots remaining (0900-1215hrs).

Who we’re looking for:
Culturally Attuned: You are familiar with the Malay community context and can engage effectively with Malay youths.

Effective Communicators: Strong public speaking background with a knack for storytelling.

Youth Mentors: Experience in managing and inspiring secondary-level students.

If you are ready to make a meaningful impact, please drop us a DM or comment "Interested" below!