13/07/2026
๐ ๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐โฆ ๐ผ๐ฟ ๐ท๐๐๐ ๐ฟ๐ฒ๐ป๐๐ถ๐ป๐ด ๐ผ๐ป๐ฒ?
This question has been on my mind lately.
For years, I've taught entrepreneurs how to sell on ๐ฆ๐ต๐ผ๐ฝ๐ฒ๐ฒ, ๐๐ฎ๐๐ฎ๐ฑ๐ฎ......
And I still believe they're incredible platforms.
They've helped thousands of people start businesses with very little capital.
But after working with entrepreneurs for over ๐ญ๐ณ ๐๐ฒ๐ฎ๐ฟ๐, I've realised something important...
๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐ถ๐ ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐๐ผ ๐๐๐ฎ๐ฟ๐.
๐๐๐ ๐ถ๐'๐ ๐ฎ ๐ฑ๐ฎ๐ป๐ด๐ฒ๐ฟ๐ผ๐๐ ๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐๐ผ ๐๐๐ผ๐ฝ.
๐ช๐ต๐?
๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ผ๐'๐ฟ๐ฒ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ผ๐ป ๐ฏ๐ผ๐ฟ๐ฟ๐ผ๐๐ฒ๐ฑ ๐น๐ฎ๐ป๐ฑ.
That's why I believe marketplaces should be viewed as ๐ฎ ๐น๐ฎ๐๐ป๐ฐ๐ต๐ฝ๐ฎ๐ฑ, ๐ป๐ผ๐ ๐๐ต๐ฒ ๐ณ๐ถ๐ป๐ฎ๐น ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป.
๐ง๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐ฟ ๐ด๐ผ๐ฎ๐น ๐ถ๐ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐๐ผ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ผ๐๐ป:
โ
Your own brand
โ
Your own customer database
โ
Your own website
โ
๐๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐๐ต๐ผ ๐ฐ๐ผ๐บ๐ฒ ๐ฏ๐ฎ๐ฐ๐ธ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ ๐๐ฟ๐๐๐ ๐๐ผ๐, ๐ป๐ผ๐ ๐ท๐๐๐ ๐๐ผ๐๐ฟ ๐น๐ถ๐๐๐ถ๐ป๐ด
It's no longer about finding the next winning product.
It's about creating a business that can still thrive five or ten years from now.
๐ฆ๐ผ ๐น๐ฒ๐ ๐บ๐ฒ ๐น๐ฒ๐ฎ๐๐ฒ ๐๐ผ๐ ๐๐ถ๐๐ต ๐ผ๐ป๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป:
๐ ๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ... ๐ผ๐ฟ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐ฟ๐ฒ๐ป๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐?
I'd love to hear your thoughts in the comments.