TOUGHFIA Fishing

TOUGHFIA Fishing TOUGHFIA by BONE Fishing World.

Designed by Bone Lim of BONE Fishing World, each TOUGHFIA lure is designed meticulously and crafted ingeniously to replicate different species of fish with precision, and has been comprehensively tested and fine tuned to bring the best performance in various fields of lure fishing.

09/09/2026

NEW & UPCOMING PRODUCTS - ZEREK INNOVATION at AFTA2026

09/09/2026

Thought I pulled my first ever Cobia off of these Dugongs - turned out to be pretty gnarly looking Remora 🤙

09/09/2026

A look into upcoming products for BONE and TOUGHFIA at this year’s AFTA 2026 show held in Brisbane, Australia.

Launching soon. SEABASS MINNOW 110FSEABASS MINNOW 125F
07/09/2026

Launching soon.

SEABASS MINNOW 110F
SEABASS MINNOW 125F

A beautiful Lenok Trout from Mongolia landed by FengYong Ye on the TOUGHFIA BARRA JERK 90SP MD.Fast-running rivers can m...
03/09/2026

A beautiful Lenok Trout from Mongolia landed by FengYong Ye on the TOUGHFIA BARRA JERK 90SP MD.

Fast-running rivers can make it difficult for a lure to stay stable and work, but the BARRA JERK 90SP MD maintained its action well in the current.

That stable swimming action proved to be the right presentation, resulting in this solid Lenok Trout.

Available online:
https://www.bonefishingworld.com/products/toughfia-barra-jerk-90sp-md

Keeping each cast tight to the structure where the outgoing current was pushing through, Jacky Poh sent the TOUGHFIA Sna...
01/09/2026

Keeping each cast tight to the structure where the outgoing current was pushing through, Jacky Poh sent the TOUGHFIA Snakehead Pencil 110F right into the zone.

Its rear-weighted design gave him the distance and accuracy needed to place the lure along the structure, while each walk-the-dog sweep and pause kept it working naturally across the surface. The internal ball bearing added loud knocks and surface disturbance, helping draw attention in the moving water.

Even with the current running, the Snakehead Pencil 110F remained easy to walk and control. By working it slowly between the structure and holding it in place with deliberate pauses, Jacky kept the lure right where the fish was waiting — enough to bring this solid barramundi up to investigate and commit on the pause.

Available in 110mm and 135mm online:
https://www.bonefishingworld.com/products/snakehead-pencil-110f

COMING SOON.
28/08/2026

COMING SOON.

Ken Teh spotted a Giant Snakehead rise out wide and first sent a topwater lure straight to the spot — but the fish just ...
26/08/2026

Ken Teh spotted a Giant Snakehead rise out wide and first sent a topwater lure straight to the spot — but the fish just wouldn’t commit.

He then switched over to the TOUGHFIA BARRA JERK 90 MD, cast it past the same rise, and retrieved it back to get the lure down to the depth he wanted. A few hard twitches kept it suspending right in the strike zone — and that was all it took.

The Giant Snakehead committed hard, and the fish was on.

When topwater doesn’t get the reaction, change the presentation. The TOUGHFIA BARRA JERK 90 MD got the job done.

Check it out online:
https://www.bonefishingworld.com/products/toughfia-barra-jerk-90sp-md

A look ahead at what’s coming from TOUGHFIA.A selection of upcoming TOUGHFIA products is on showcase at AFTA 2026, inclu...
21/08/2026

A look ahead at what’s coming from TOUGHFIA.

A selection of upcoming TOUGHFIA products is on showcase at AFTA 2026, including:

OFFGRID 5-Piece Travel Rod
Yellowcheek Longcast 150F
Yellowcheek Longcast 150SF (Shallow)
Tuna Sweeper 150F

Public Day is tomorrow, 22nd August 2026, at the Brisbane Convention & Exhibition Centre. Head over to Booth 195 to see the upcoming TOUGHFIA range up close and get a preview of what’s ahead.

See you at AFTA!

17/08/2026

Easy to work, built to cast.

A floating stickbait designed for wide S-wobbles, sweeping glides, and erratic surface action with minimal effort.

Rear-weighted for serious castability and built for tuna, pelagics, and bluewater casting.

See it at AFTA 2026, happening 20–22 August 2026 at the Brisbane Convention & Exhibition Centre.

Address

52 Ubi Avenue 3
Kampong Ubi
408867

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