Power Woman

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Power Woman Training apparel for bold and passionate athletes. Sports fashion meets the world of performance. She runs several businesses, is the mother of two children.

Power Woman Sportswear – exclusively designed for women to enhance their capabilities, form and power. The idea and the philosophy behind the company was born much further than that. We live with a strong belief that we can do so much more than we seem to believe if we just ignore all designed limitations.

”We target all women who wants to train. Whoever you are, however you look and whatever your goal is – everyone can practice and everyone can be empowered and able to achieve their own potential. All have a Power Woman within, dare to believe it ”
The founder and woman behind the brand, Anna Wretling, has always been driven by a desire to live without borders. With a background as an economist, entrepreneur, marketer, sales manager, mentor, and yes, life enthusiast, she embodies Power Womans philosophy; meet your fears, dare to dream. She trains everything from long-distance running to weight training, skiing, kayaking, golf, tennis, hunting, Ironman finisher, Marathon, Ultramarathon and swimrun and this versatile training is also the basis of requirements for Power Woman’s products. You can read an article about Anna here from Magasin stark. And in Runners World Triahlon.

”An incredible woman who lives her dream. I have one word – passion. She releases all thoughts based in fear, in order to make room for unconditional love. Success is almost totally dependent upon drive and persistance. The extra energy required to make another effort or try another approach is the sectret of winning – the definition of you Anna.”
We support the fight against cancer and breastcancer in particular. A amount of all purchases made here in the webshop goes to Power Woman Foundraising. You can also support us directly here. Power Woman. Face it. Do it. Be it.

Tomorrow morning at 05:50, the ÖTILLÖ Swimrun World Championship starts in Sandhamn, Stockholm Archipelago. We will be c...
06/09/2026

Tomorrow morning at 05:50, the ÖTILLÖ Swimrun World Championship starts in Sandhamn, Stockholm Archipelago. We will be cheering loudly 🎉for Power Woman ambassador Terese Østeraas and Klara Kjellgren, racing as Team Crown 👑

For Terese it is her seventh year at the World Championship. For Klara, her second. Together they have raced the full ÖTILLÖ Elite Series this season and currently sit fourth overall. On Monday they line up as one of the favourites for the podium 🔥

Go get it, Terese and Klara 💪

T e r e s e Ø s t e r a a s ➰ Klara Kjellgren

Follow the race on TV Play

Power Woman   brining the cycling inspiration  for this week 🖤
24/06/2026

Power Woman brining the cycling inspiration for this week 🖤

Track Run Shorts and Track Run Top work equally well for a summer run or  a little vacation time adventure 🏞️Power woman...
21/06/2026

Track Run Shorts and Track Run Top work equally well for a summer run or a little vacation time adventure 🏞️Power woman wearing our Track Run set 🖤

Power Woma@underwater_angelica showing our Tri swimsuit wearing our Tri Swimsuit in Night Blue 💙🏊‍♀️
18/06/2026

Power Woma@underwater_angelica showing our Tri swimsuit wearing our Tri Swimsuit in Night Blue 💙🏊‍♀️

Choose your favorite among our carefully developed, tested, tried and loved swimwear styles 🩷
15/06/2026

Choose your favorite among our carefully developed, tested, tried and loved swimwear styles 🩷

Versatile, breathable and stylish - that's  our Joy Tank Top 🩶
14/06/2026

Versatile, breathable and stylish - that's our Joy Tank Top 🩶

Time for open water swimming and beach days 🩷🩷🩷 Power Woman  wearing our Tri Swimsuit in Pink 🩷🩷🩷
12/06/2026

Time for open water swimming and beach days 🩷🩷🩷 Power Woman wearing our Tri Swimsuit in Pink 🩷🩷🩷

Advice for making any day better; Wear a marching set with your best friend and RUN 🏃‍♀️ Photo by  🩷
09/06/2026

Advice for making any day better; Wear a marching set with your best friend and RUN 🏃‍♀️ Photo by 🩷

Queen at the pool, Power Woman  .race.des wearing Performance Swimsuit 🩷
06/06/2026

Queen at the pool, Power Woman .race.des wearing Performance Swimsuit 🩷

Featuring the softest, best second-skin-touch shorts for summer training 💙
03/06/2026

Featuring the softest, best second-skin-touch shorts for summer training 💙

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