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Guideline

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Sverige
Jonsered
Guideline

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Born in Scandinavia, inspired by water. Over 30 years driven by design, sustainability & the love of fly fishing.

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Guideline is a leading Scandinavian fly fishing tackle brand. We have more than 30 years of experience in designing and developing own products. Guideline have a wide range of products that fits all levels of skills and expectations.

10/11/2026

Our popular Classic Scandi range is growing. The new S1/S3 bodies help you get your fly deeper, slow down your swing and cut through fast runs with ease.

Explore the full range on our website and get your Scandi Multi Tip setup dialled in for the season ahead.

09/11/2026

Pike hangover Monday for our own Daniel Hellgren. The weekend’s over, but those takes are still on repeat.

Anyone else starting the week with their mind still on the water?

08/11/2026

Meet the people behind Guideline! 🇫🇮

We’re happy to introduce Jani Himanko and Santtu “Sane” Peltonen, who are taking on responsibility for Guideline sales in Finland.

runs Kellankoski Lodge Finland in central Finland and has been a professional fishing guide since 2001. With more than two decades of experience in fishing tourism and the tackle industry, alongside his work as a contributor to fishing magazines, he brings a broad understanding of the sport and the people behind it.

is part of Kellankoski’s guiding team, bringing hands-on experience and a passion for trout and salmon fishing. His guiding background also extends to the mighty Tornio River, where he began working with Naamisuvanto, helping anglers pursue Baltic salmon.

Together, they bring industry knowledge, local insight and years of practical experience on the water. We’re excited to have them put that experience to work supporting our Finnish retailers and strengthening our connection with the local fly-fishing community.

Please join us in welcoming Jani and Sane to their new roles!

06/11/2026

Any weekend warriors heading out for bass? We’ll be out there too, with our NT11 Saline rods right in their element.

05/11/2026

We’re happy to announce that Henrik Larsson is taking on a new role within Guideline, overseeing our sales operations in Sweden and Iceland.

For more than a decade, Henrik Larsson has been part of the Guideline family, working closely with our marketing team and contributing to the development of our brand.

His experience in the fly-fishing industry goes well beyond his years at Guideline, with an extensive background in editorial work, guiding and fishing travel. This combination of industry knowledge, hands-on experience and a deep understanding of our products and philosophy makes him a natural fit for his new responsibilities.

We’re excited to see Henrik take on this new chapter and continue building strong relationships with our retailers and fly-fishing communities in Sweden and Iceland.

05/11/2026

Our ULBC Waders have just landed in the Guideline Outlet.

Lightweight, packable and designed for anglers who like to travel light without compromising on performance. From remote backcountry adventures to everyday sessions on your favourite waters, the ULBC Waders are ready to go wherever the fishing takes you.

Head over to our website, explore the Outlet and grab yours while stocks last!

04/11/2026

A little slice of Scandinavia in the American West, fishing ULS 2.0 rods and even swinging Scandi salmon tubes for autumn browns. Maybe not the most conventional setup for these waters, but when the grass turns, the light drops, and the fish get aggressive, it all makes perfect sense.

There’s just something about covering water with a swung fly. Different place, same magic.

03/11/2026

Layer up with Guideline Loft, embrace the season, and don’t let the cold keep you off the water. Our Guideline Loft collection delivers lightweight, reliable insulation to keep you fishing through the colder months.

Explore the Loft collection on our website and gear up for the months ahead.

02/11/2026

Just look at the incredible red cheeks on this Alaskan steelhead! And it put up one hell of a fight on our NT11 Fast Full Flex single-hander.

Our Fast Full Flex action is renowned for its ability to absorb sudden bursts of power, cushion violent headshakes, and stay in control when fish turn acrobatic and unpredictable.

31/10/2026

Some say he’s still waiting for the hatch. Happy Halloween from Colorado! 💀🎃

Adress

Jonsereds Fabriker
Jonsered
43137

Öppettider

Måndag	08:00 - 17:00
Tisdag	08:00 - 17:00
Onsdag	08:00 - 17:00
Torsdag	08:00 - 17:00
Fredag	08:00 - 17:00

Telefon

+4631923650

Webbplats

https://www.guidelineflyfish.com/en/

Aviseringar

Bli först med att veta: vi skickar ett mejl när Guideline publicerar nyheter och kampanjer. Din e-postadress används inte till något annat, och du kan avsluta prenumerationen när som helst.