15/05/2026
🍄 while the world gets saturated with mushrooms, sorry, we meant to say...with self-entitled biomechanists ...we keep on publishing, studying, working, asking questions, designing studies, and delivering the highest services, dedication and precision.
The "Mushrooms mush🍄: Pop up overnight, thrive in the dark, and usually rely on a "secret sauce" or a proprietary algorithm that they can't actually explain.
Someone buys a 3D motion capture suit or a pressure-mapping saddle cover on Monday, and by Friday, they have "Specialist" in their LinkedIn bio. They haven't put in the 10,000 hours; they just bought the 10,000-dollar kit.
🍄 prioritize the aesthetic of science (lab coats, flashy graphs, complex terminology) over the application of science (actually making a rider faster/more comfortable over 200km).
But here is a trick, mushrooms hate data they didn't "manufacture" themselves. For a "Mushroom" (the self-entitled biomechanist/guru), data isn't a tool for discovery; it’s a marketing asset. When you introduce external, rigorous, or peer-reviewed data into their ecosystem...they crumble. This is because they stop controlling the narrative.
Ultimately, Mushrooms are limited by their own bias. Because they only look at data they've manufactured, they are effectively looking into a mirror. They aren't seeing the rider's needs; they are seeing their own theories reflected back.
Be careful of bike fitters 🍄 🍄 🍄 🍄 🍄 🍄
