27/08/2026
Three months ago, this 12-year-old was starting to believe he wasn’t capable.
His confidence was dropping, it was beginning to affect his friendships and social interactions, and perhaps most importantly, it was changing the way he saw himself.
Over the past three months, we’ve worked together to shift that.
Rather than simply trying to make him “more confident”, our coaching has focused on helping him understand himself better, challenge some of the beliefs he had started to form about himself, and recognise that confidence isn’t something you either have or you don’t. It’s something you can build.
Every time you take action despite feeling nervous, do something you thought you couldn’t, or keep a commitment to yourself, you create a little more evidence of what you're capable of.
Over time, “I don’t think I can” starts to become “maybe I can.”
That’s the shift I’ve been most proud to see in him. Not just greater confidence, but a stronger belief in himself and a growing understanding that he has the ability to influence the person he becomes.
His dad, Graham, recently shared:
“Sam’s coaching and support over the past three months have made a world of difference. He has helped our son to develop greater confidence and a stronger belief in himself.”
For me, this is what coaching young people is really about. The goal isn’t to create a young person who feels confident all the time, because none of us do.
It’s to help them understand how to create confidence for themselves when they need it.
