24/08/2026
For many years, I was known as an Instagram & social media coach. People came to me because they wanted more followers & a stronger personal brand.
But when we got into the nitty-gritty of what they really wanted, it usually wasn’t followers at all.
They wanted to make money online doing something they loved.
Eventually, I started asking, Why don’t I help you build the thing that Instagram will help you monetize?
What they were unusually good at.
What people naturally came to them for.
What they’d spent years learning that felt normal to them, but was incredibly valuable to someone else.
And somewhere inside all that, we’d find THE thing. The thing they couldn’t see because they were too close to it.
Then we’d turn it into an offer, figure out how to position it, talk about it & sell it. And then, how to use Instagram & marketing to get it in front of the right people.
They came to me to learn Instagram, but Instagram was really just one piece of the puzzle.
I could listen to someone talk about 14 different ideas and hear the business hiding underneath.
I could see the valuable thing they dismissed as “obvious” because it came so naturally to them.
I could put words around something they’d been trying to explain for months, or even years.
And there’s a little irony in all of this that I love.
I spent years helping other people discover their brilliance, and I ended up discovering mine.
I’m an extractor.
I find the brilliance.
Turn it into something people can buy.
Build the messaging around it.
Then market the heck out of it.
And that’s what I help my clients with now.
If you know you’re brilliant at something but can’t quite figure out how to turn it into a business, DM me “BRILLIANCE” & tell me what’s in your head. I’ll tell you what I see. 💫
