What is this? A Fingerboard company? An Art seller? Or is Loz just going crazy? Well… a little bit of everything. When this idea came to my mind, I knew I had to do something unique not only for the fingerboard world but also for the outsiders to show them what fingerboard represents to me. After a period of 2 years of research and development, I came across what I think a Fingerboard brand should
be. Every little detail was carefully thought out and made by myself, from the fingerboard itself to the cork packaging. A combination of good design with high performance sets this limited edition brand at a matchless position within the fingerboard market. Here is a brief explanation of the two main focal points of the brand.
:The Artist:
Each batch is illustrated by an invited Artist. The Artist will make 3 graphics, 2 of them for sale and one for events. The Artist will change every two months. Each deck/card/cork box is branded with the initials of the Artist responsible for the illustration (for exp. Marta Azevedo = MA) followed by the number of the graphic (1 of 15). Since it is a limited edition brand, there are only 15 decks per graphic, each one of them has engraved the correspondent serial number.
:The Deck:
The middle ply’s are dyed with actual wine!! The graphics are hand-made and screen printed BEFORE going to the mold (making the sanding process more of a precise challenge). Every deck is laser cut for a consistent shape. With an estimated 45 minutes of attention and finishing touches to getting such perfectly round edges.