23/10/2026
Congratulations to our b**r partner, Heineken®️ 0.0, and the team at De la Cruz on winning the Silver Award in the Sports Marketing category at the 2026 SME Marketing Summit! 🥈
During the 2026 IRONMAN®️ 70.3®️ Puerto Rico, Heineken®️ 0.0 brought its “Now You Can” campaign to life with a memorable activation. Athletes enjoyed a pre-race happy hour, then found their own photos from the celebration displayed along the run course on race day!
A creative way to connect with athletes and turn a brand experience into a race-day surprise.
See the activation in action. Watch our reel section!