08/03/2026
😮😮😮
I wouldn’t say tennis is going to die — but it could be in deep trouble. 😬
There are two main challenges the sport is facing today.
💥 First, the competition. Pickleball in the US and padel in many other countries are growing very fast. They are easy to access, easy to enjoy from day one, and you don’t need special qualities or years of practice to start having fun. That’s the danger. Tennis takes time. It takes many hours before you truly enjoy it, and in today’s world people are looking for immediate pleasure. Even federations are encouraging clubs to replace tennis courts with padel courts. That should make us think.
📺 Second, the way people watch tennis. Younger generations are not watching full matches anymore. They consume short pieces of content. The traditional format works for people who grew up watching tennis decades ago, but it doesn’t necessarily work for the new generation. If fewer young people play and fewer young people watch, the sport could be in serious trouble.
But what can we do about it? Is there any solution? 🤔
I think there is.
Firstly, I believe we need to teach tennis in a more fun way from the beginning — not in a boring way where it takes months before you enjoy it. And second, that’s also why I created UTS: to propose a shorter, faster, more intense and more immersive way to consume tennis for the younger generation.
Tennis doesn’t need to disappear — but it does need to evolve.
Do you think tennis should adapt to survive — or is the traditional format strong enough as it is? 🎾👀
