15/05/2026
FIBO 2026 in Cologne brought together an incredible mix of fitness professionals, brands, coaches, clubs, and industry leaders. 🌍
FTI Global was proud to attend the event, with Coach Tarek spending time alongside ZIVA, connecting in person with partners, new clients, and the broader fitness community.
The event had a huge amount of energy, with HYROX continuing to bring new people into movement, health, training, and performance. It is exciting to see more people engaging with fitness in ways that challenge them, connect them, and keep them coming back.
For FTI Global, FIBO was also a great reminder of the value of real conversations. Meeting people face to face, hearing what clubs and coaches are working through, and seeing where the industry is moving gives even more meaning to the education we deliver.
Thank you to ZIVA and everyone who connected with us throughout the event.
What trend do you think is shaping the fitness industry most right now: HYROX, strength training, recovery, functional training, or coach education?