10/08/2026
⚽ From sidewalk vendor to changing lives through football!
FROM SIDEWALK VENDOR TO TOP DEVELOPER: THE INSPIRING JOURNEY OF CORDILLERAN ATTY. ALEXANDER BANGSOY
Born to Igorot parents from Besao, Mountain Province, Atty. Alexander L. Bangsoy is one of the Cordillera's most inspiring entrepreneurs, proving that humble beginnings can lead to extraordinary success through hard work, perseverance, and vision.
Growing up, Bangsoy's family faced severe financial hardship. After they were evicted from their rented home in Quezon City, he became determined to change his family's future. To support his studies, he worked as a sidewalk vendor, selling goods along Session Road in Baguio City and knitted sweaters while studying law at Ateneo. Those struggles shaped his dream of providing affordable homes for ordinary Filipinos.
After practicing law, Bangsoy returned to Baguio and entered the real estate business with little capital. In 2005, he founded TBF Realty, followed by Goshen Land Capital Inc. in 2007. Under his leadership, the homegrown Baguio company pioneered mid-rise condominium developments in the city, helping address the growing demand for housing while transforming Northern Luzon's real estate landscape. The company has since completed numerous residential projects and expanded beyond the Cordillera.
His achievements have earned national recognition. In 2013, Bangsoy became a national finalist in the Ernst & Young Entrepreneur of the Year Philippines Awards, one of the country's most prestigious business honors. Goshen Land was also named Developer of the Year by the Baguio Midland Courier for five consecutive years, while Bangsoy has been featured by Go Negosyo as one of its inspiring entrepreneurs.
Committed to lifelong learning, Bangsoy pursued advanced business education at the Asian Institute of Management (AIM), completed executive studies in Sales Management at Kellogg University, and attended the Owner/President Management (OPM) program at Harvard Business School.
Beyond business, Bangsoy has championed community development through scholarships, football programs for youth, entrepreneurial training, and outreach initiatives that support underprivileged children in the Cordillera through Goshen Land's social responsibility programs.
For many Cordillerans, Alexander Bangsoy's story is a reminder that success is not determined by where a person starts in life, but by resilience, continuous learning, and the determination to create opportunities for others along the way.
Photo Courtesy || Goshenland
