Industrial Athletic

Industrial Athletic NZ’s original strength & fitness suppliers. Over-engineered kit for the crews building premium, battle-tested training spaces across Aotearoa. Trusted. Tough.
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Relentless. Industrial Athletic is the premier manufacturer of strength, exercise and fitness equipment in New Zealand. We provide all the hardware
you need to achieve your fitness goals. We stock leading gym and weightlifting and fitness products for functional training, Olympic and
powerlifting, right through to specific gear for cross-training workouts. We provide equipment & design services for a state-of-the-art facility
fit-out. You don’t just buy equipment, you buy trust.

Built Different.
13/06/2026

Built Different.

Something epic is taking shape in the Bay. 👊The team is deep in the build at Tauranga Boys' College, transforming an emp...
12/06/2026

Something epic is taking shape in the Bay. 👊
The team is deep in the build at Tauranga Boys' College, transforming an empty shell into a serious performance space. Watch this space — we're building something battle-tested for the next generation of athletes.

Thanks Douglas! 😆This might be our favourite review yet. We reckon Pavel would approve of the grit, even if he gave you ...
11/06/2026

Thanks Douglas! 😆

This might be our favourite review yet. We reckon Pavel would approve of the grit, even if he gave you a hard time about the mats. The good news is the ULTRA-MAT protects your gear, your concrete, and maybe even your joints, while still letting you get after it outdoors.

Keep swinging heavy things, comrade.

Quiet beauty.
09/06/2026

Quiet beauty.

Pro Kettlebells are back in stock💥
08/06/2026

Pro Kettlebells are back in stock💥

Thanks S Djima! 🙌Love hearing that. The AXIS Leg Extension / Curl Attachment is built to add a whole lot of versatility ...
07/06/2026

Thanks S Djima! 🙌

Love hearing that. The AXIS Leg Extension / Curl Attachment is built to add a whole lot of versatility without taking up a heap of space. Glad it's hitting the mark and earning a spot in your setup

Te Whare Ruruhau isn't your average community training space. Built alongside NZCIS, this facility was designed to bridg...
06/06/2026

Te Whare Ruruhau isn't your average community training space. Built alongside NZCIS, this facility was designed to bridge the gap between everyday athletes and elite performance environments. Every square metre is purposeful. Every station is battle-tested.

05/06/2026

Whakahihikotanga.

Thanks Tom! 🙌Awesome to hear the 30kg Power Bag is delivering. Built tough and designed to handle everything from carrie...
03/06/2026

Thanks Tom! 🙌

Awesome to hear the 30kg Power Bag is delivering. Built tough and designed to handle everything from carries and cleans to brutal conditioning work. Love that you’re putting the versatility to use, and great to hear the service hit the mark too.

Built for sled pulls, race-day prep, and athletes who love a good dose of suffering. The IA Hybrid Training Rope feature...
02/06/2026

Built for sled pulls, race-day prep, and athletes who love a good dose of suffering. The IA Hybrid Training Rope features precision 3-metre markings, no-slip handles, and battle-tested construction designed to handle relentless commercial use and max-effort sessions.

Address

48 Somme Road
Upper Hutt
5018

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