Primal Surfboards

Primal Surfboards Surfboard manufacturer. Full retail surfshop, board repairs, wetsuits and everything youll need to s

Primal surfboards are the largest surfboard brand in New Zealand.

16/01/2026

Jesse Frazerhurst.

2026 National Surfing Championships presented by Trust Tairawhiti.

11-17 January 2026, Gisborne.

Image courtesy of Craig Levers

Did I have an interesting afternoon.Roger Land, an absolute legend of the pioneers of our surfing history came to visit ...
22/05/2025

Did I have an interesting afternoon.
Roger Land, an absolute legend of the pioneers of our surfing history came to visit to give us the provence of a very rare balsa core board he built.
With him came a treasure trove of history. Including old ads, photos and a piece of gold.
The original order form for Wayne Parkes first custom surfboard.
The board on the right of the lineup is the one.
Amazing.

Go Ella. Tearing it up.
29/01/2025

Go Ella. Tearing it up.

So proud of you guys. Especially proud of Zeke's good sport award.Way to represent.
11/10/2024

So proud of you guys. Especially proud of Zeke's good sport award.
Way to represent.

WERE ON THE MOVE.The rumors are partly true. We are moving but only downstairs. 54 C Barrys Point road.The same custom s...
27/08/2024

WERE ON THE MOVE.

The rumors are partly true. We are moving but only downstairs. 54 C Barrys Point road.
The same custom surfboard. Immaculate repairs services.
Come down the drive to the factory from Monday the 2nd September for drop offs, pick ups and chat to the team about that new board.
Keep an eye on the website and social for updates.

Friday arvo mixed bag of custom boards.Black ops Formula, custom inlay for Cam and retro resin tint.
03/05/2024

Friday arvo mixed bag of custom boards.
Black ops Formula, custom inlay for Cam and retro resin tint.

17/01/2024
17/01/2024

Address

1667 Dairy Flat Highway
Takapuna
0794

Opening Hours

Monday 9:30am - 4pm
Tuesday 9:30am - 4pm
Wednesday 9:30am - 4pm
Thursday 9:30am - 4pm
Friday 9:30am - 4pm
Saturday 9am - 12pm

Telephone

+6494880165

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