09/03/2026
🐾 Meet Your WoofStock Wairarapa 2027 Host – Cheryl Smith 🐾
We’re so excited to introduce Cheryl Smith, one of the passionate humans helping bring WoofStock Wairarapa 2027 to life!
Cheryl is the founder of FurFam NZ Ltd, and she’s on a mission to help dogs live naturally healthy lives by making high-quality, natural products accessible to New Zealand pet parents.
Her dog journey began with her very first dog, Chance the Smooth Collie, followed by Layla, her much-loved rescue. But everything changed when her first miniature dachshund, Barkley, trotted into her world. Cheryl fell down the training rabbit hole — exploring obedience, rally-o, and completing a certificate in concept training.
Not long after, Ace joined the family… and then Parker arrived — because apparently two dachshunds simply wasn’t enough! These days it’s officially a three-sausage household, full of personality, noise, and more love than seems possible.
When Barkley was diagnosed with IVDD, Cheryl’s focus turned deeply toward health and nutrition. Determined to give her dogs the very best chance at thriving, she immersed herself in learning everything she could about natural wellness. What started as self-education quickly grew into a bigger purpose.
Frustrated that many high-quality supplements available overseas weren’t accessible here, Cheryl decided to change that. FurFam NZ Ltd was born from a simple goal: to bring natural, human-grade products with no synthetic additives to New Zealand pet parents — products that genuinely support better health. She now works alongside New Zealand manufacturers to make that vision a reality.
When she’s not working with dogs or planning WoofStock, Cheryl enjoys the quiet country life on the lifestyle block she and her husband are renovating — although “quiet” is a relative term in a house run by three miniature dachshunds.
Cheryl can’t wait to celebrate everything dog with the Wairarapa community at WoofStock 2027! 🐶✨