GFactor

GFactor Leading edge virtual reality for vehicle operators

Gfactor's innovative technologies lead the way, creating powerful virtual worlds and limitless experiences for you.

Choosing locations to turn into virtual reality forestry programmes.One of the more dramatic skid sites we've seen.
25/06/2026

Choosing locations to turn into virtual reality forestry programmes.

One of the more dramatic skid sites we've seen.

23/06/2026

The magic words we aim for when building VR programmes for New Zealand Agriculture.

Spoken on the first day of Fieldays this month with the launch of a new programme.

Our second favourite quote of the event... "That's some smart cookie s**t"

Building health and safety programmes that people actually get value from and want to engage with.

Mystery Creek Events Centre Fieldays

A young legend fully embracing Gfactor's virtual reality quad bike programme... then putting it straight into action on ...
04/06/2026

A young legend fully embracing Gfactor's virtual reality quad bike programme... then putting it straight into action on his first time riding. Impressive stuff.

RideSafe Foundation

Oklahoma Future Farmers. Quad Bikes and Side by Sides.
07/05/2026

Oklahoma Future Farmers. Quad Bikes and Side by Sides.

First US event of 2026 done.Off-Highway Industry (Quad Bikes and Side by Sides) in Wisconsin.  Solid first response. Nex...
04/05/2026

First US event of 2026 done.

Off-Highway Industry (Quad Bikes and Side by Sides) in Wisconsin.

Solid first response. Next location Oklahoma.

Let's Ride Expo

It's been a wild ride.2.5 years ago, we changed our whole approach to virtual reality for vehicles. Up until 2023, we'd ...
29/04/2026

It's been a wild ride.

2.5 years ago, we changed our whole approach to virtual reality for vehicles.

Up until 2023, we'd essentially been a driving simulator manufacturer doing leading edge work with schools and learner drivers. Building all our own hardware and software for a local market. Before that, it was complicated off-road systems, robotics, and motorsport.

Then, we realised we could put our ultra-realistic simulation technology into a standalone Meta Quest 3 headset and start building programmes for industries around the world. Especially health and safety systems for companies who need systems that drivers will actually appreciate and enjoy.

Today, Adam Robertson (our lead product manager) is on the way to the US for the second time to work with the powersports and agriculture industry.

Our approach has evolved, but the core purpose hasn't really shifted since all this started 10 years ago with sheep and cattle farming, rally cars, and coaching teenage drivers in a paddock.

Ironically we've gone full circle back into motorsport and farming, along with trucking, learner drivers, tourists, and mining.

Rally hasn't been part of the programme for a few years now, but it's certainly still in our DNA.

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