14/10/2026
PROUD TO ANNOUNCE
🔥 IRON UP x ATHELITE (Pain Blaster)
At Iron Up we’re really careful about who we align ourselves with.
For me, a partnership has to mean more than just putting another logo on a poster.
The company has to believe in the same things we believe in Performance
Preparation
Consistency
Looking after athletes properly and helping people get the best out of themselves.
That’s why this partnership with ATHelite makes sense.
ATHelite have built their brand around pain relief, muscle care and recovery products, with everything from joint and muscle relief products through to heat/cold therapy and compression recovery systems.
Their whole message is around helping active people train, perform and recover. ATHELITE
And that last word is a BIG one for us…
RECOVERY.
Young athletes love the exciting stuff.
They want to sprint.
They want to lift.
They want to get faster.
They want to do extras.
They want to go hard every session 😂
But one of the biggest lessons we want to teach our athletes this preseason is that more training doesn’t automatically mean more improvement.
If you want to perform at your best, you need to respect what happens between sessions too.
Sleep.
Nutrition.
Hydration.
Mobility.
Managing soreness.
Looking after your body.
And actually giving yourself the opportunity to recover.
That is part of being an athlete.
ATHelite’s recovery range includes products designed around muscle soreness, sprains, strains and joint/muscle discomfort, alongside recovery tools that use things like hot/cold therapy and compression. ATHELITE
So for us, this isn't just about giving our athletes some cool products.
It's another opportunity to educate them.
We want our kids coming through Iron Up understanding that being an athlete isn't just what you do for 60–90 minutes at training.
It's what you do before training. After training. At home. And how you prepare yourself to come back again tomorrow.
We’re blessed to have ATHelite supporting our athletes this summer, and I’m excited for our families to experience the partnership.
And here's the bonus 👀🔥
SIGN UP TO IRON UP THIS PRESEASON AND YOU'LL RECEIVE AN ATHelite RECOVERY PACK.
We train hard.
But this preseason we're also teaching our athletes how to recover hard and prepare properly.
⚫🔴 IRON UP x ATHelite
Train. Perform. Recover.
10 DAYS TO GO.
