Blue Fitness

Blue Fitness We provide market leading fitness equipment distributed to the New Zealand/Pacific fitness industry. For Commercial gyms or at home work outs - we can help!

Call us on +64 9 845 0035 or flick us an email on [email protected]. Our Goals:

To be recognized as the NUMBER ONE commercial fitness equipment supplier in Australasia. To be the industry leader in after sales service and product support. To continually support our industry through the development of win/win partnerships with our customers. To provide high quality and innovative education

programmes that develop the quality of our industry. To be a socially responsible company which is actively involved in the support of our community. To make a positive contribution to the businesses of customers.

More value with your Merrithew investment this September!Ready to take your home Pilates setup to the next level?For a l...
03/09/2026

More value with your Merrithew investment this September!

Ready to take your home Pilates setup to the next level?

For a limited time, when you purchase selected Merrithew equipment, you’ll receive a FREE Jet Black upgrade PLUS a FREE Pilates Essential Kit.

1–30 SEPTEMBER 2026 - Your upgrade includes:

FREE Jet Black Upgrade: Give your studio or home a sleek, premium look with the Jet Black finish.

FREE Pilates Essential Kit: Add even more versatility to your sessions with a selection of essential Pilates accessories.

Whether you’re building your home Pilates setup from scratch or upgrading the equipment you already have, now is the perfect time to invest in quality equipment you’ll love using.

Connect with our team now for further info!

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Built for every part of your routine.From warm-up to recovery, the Hypervolt 3 Line helps you move better, feel better, ...
02/09/2026

Built for every part of your routine.

From warm-up to recovery, the Hypervolt 3 Line helps you move better, feel better, and stay ready for what’s next.

Shop now via our website!

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FATHER’S DAY SAVINGS HAVE LANDED!Looking for a gift your father figure will actually use? We’ve got you covered. 💪🔥 50% ...
01/09/2026

FATHER’S DAY SAVINGS HAVE LANDED!

Looking for a gift your father figure will actually use? We’ve got you covered. 💪

🔥 50% OFF Hyperice Heated Head Attachment
💪 20% OFF TRX
🏋️ 10% OFF Les Mills STRENGTH Set

Whether Dad loves to train, move or recover, there’s something for him.

⏰Valid 2nd September – 11:59 pm 6th September 2026, or while stocks last. Discount code must be added at checkout to apply.

Make this Father’s Day a special one by giving the gift of fitness!

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31/08/2026

It's never been easier to train, recover and feel your best!

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30/08/2026

Squatting has never been so easy and effective.

It's no surprise that the .builder is the best Squat machine on the market!

29/08/2026

THE WAIT IS OVER!

Introducing the Hypervolt 3 line. The most refined percussion experience yet.

🔊 Ultra-quiet, powerful percussion
🔋 Up to 4 hours of battery life
🧳 Premium carry case included with every device
🧩 Fully redesigned head attachments with greater surface area, including the Heated Head Attachment on 3 Pro and 3.
🖐️ Redesigned with a pill-shaped ergonomic handle that feels natural in your hand
🎯 Three different models built for every type of mover

Built for how you warm up. Built for how you recover. Built for how you move.

Shop now - https://www.bluefitness.co.nz/collections/hyperice

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27/08/2026

The TANK from Torque Fitness is a game-changer when it comes to upgrading your home gym!

Explosive strength building mixed with endurance and cardio - it's an all-in-one piece of equipment that is guaranteed to level up your fitness!

Who wants one?

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25/08/2026

The finish line is earned long before race day!

The incredible IRONMAN athlete .jon is showcasing how he makes part of his routine in every training session with Normatec Elite Legs.

Interested in learning more? Pop in and see our friendly team to give them a go and see what all the hype is about!

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23/08/2026

That's a Wrap!

The Complete Glutebuilder® Sectorized Lineup Has Arrived!

Over the past several weeks, we've introduced each machine in the new .builder Sectorized lineup.

Together, they represent a smarter approach to glute training - combining precision biomechanics, intuitive setup, and a space-efficient design that makes advanced strength training more approachable for exercisers of every experience level.

Developed in partnership with Glutebuilder® and exclusively available from Precor (and Blue Fitness in New Zealand), the complete lineup helps operators create a high-demand glute training destination that keeps members engaged and coming back.

Ready to transform your strength floor? Connect with our team of experts now!

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Did you hear the news? recently won Best-in-Class in the Vertical Pull category! Multiple handle options provide users ...
20/08/2026

Did you hear the news?

recently won Best-in-Class in the Vertical Pull category!

Multiple handle options provide users with the opportunity to choose whichever aligns best with their goal, and a large seat to allow for user positioning, while this piece brings a novel experience to the movement that aligns well for those who like to (or need to) lean back slightly as they pull for more range.

A key innovation was also the opportunity to do opposing unilateral work on a plate-loaded piece without inertial effects.

Address

45 Normanby Road, Mount Eden
Auckland
1024

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+6498450035

Website

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