03/06/2026
“For so long, Pasifika people have contributed immensely to sport, but often our stories have only been told through our performances on the field.” 🗣️🗣️
AUT alumna is helping change that.
Lucy is the Digital Content Manager at New Zealand Rugby League, overseeing content across the Kiwis, Kiwi Ferns, and NZRL grassroots channels.
Passionate about storytelling, Lucy believes representation behind the scenes matters just as much as representation on the field.
“Seeing more Pasifika voices behind the camera, in media, communications, marketing, and leadership roles allows us to tell our stories with authenticity and depth.”
For Lucy, storytelling is about more than content creation.
“It’s about preserving culture, celebrating identity, and ensuring our communities feel seen, heard, and valued.”
When reflecting on this year’s Samoa Language Week theme, E afua mai i mauga tetele manuia o le nu’u (From the high mountains come the blessings of the village), Lucy points to her parents and family as the foundation of her journey.
“My parents have been the foundation of everything I do. Through their sacrifices, hard work, and unwavering faith, they taught me the importance of resilience, humility, and serving others.”
Today, those lessons continue to guide her work.
“As a Samoan woman in sport media and communications, I know I may be one of only a few Pasifika people in certain rooms. Rather than seeing that as pressure, I see it as an opportunity to represent my family, my culture, and my community well.”
Her message to young Pasifika people considering careers in sport is simple:
“Don’t underestimate the value of your culture, your story, and your perspective. The things that make you different are often the things that make you valuable.”
“Growing up, many of us only saw Pasifika people on the field, but there are so many ways to contribute to sport beyond being an athlete. Whether it’s media, marketing, communications, photography, videography, design, events, or leadership, there is a place for you.”
“Ia e lototele, ia e fa’atuatua, ma ia e mitamita i lou fa’asinomaga. Be brave, have faith, and be proud of who you are.” 🌺🇼🇸