Sarah Airey Co

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So happy for my membership ladies ✨ You could literally be one Reel away from everything exploding!! But it’s not about ...
17/06/2026

So happy for my membership ladies ✨ You could literally be one Reel away from everything exploding!!

But it’s not about blindly posting. It’s not about ticking a box for the sake of it.

It’s about experimenting & refining. It’s about improving every post by 1%.

It’s amazing what just one content tweak can do for your business (and life!)

If you’d like help with that, comment “CLUB” 👇🏼

16/06/2026

This kind of content doesn’t actually make you money!!

They don’t get views, either.

People don’t connect with surface level sentences like “4 reasons to shop small”

Or: “When you support my business, you support a real family”

People connect with actual stories.

So write hooks that focus on an actual story - one that they could imagine playing out in their head 🧠

Comment “12” for my free list of Storytelling hooks! ⤵️

The search bar hack I use every single week 👉🏼I’ve built a business that pays my mortgage by only posting approximately ...
15/06/2026

The search bar hack I use every single week 👉🏼

I’ve built a business that pays my mortgage by only posting approximately 4 times a week. And while I have dabbled in ads occasionally, the majority of my income comes organically.

Now I know what you’re thinking… How?

You’re going NOWHERE unless you create content that makes your audience think “Oh, that’s me!” or “Is she in my head?!”

Stop describing your products. Do this instead:

✅ Start describing the situations your audience are facing and use THEIR language

This search bar hack is one of the best ways to identify the situations your people are in (and the language they use).

You’ll struggle to get reach and conversions unless you create content around this 👆🏼

If you want to scale your business to $5k - $10k months by posting 4 times a week and without paying for ads, comment “SECRETS” and I’ll send you my quick free training 👇🏼

11/06/2026

Humans are craving realness… they’re ALSO wired to enjoy looking at beautiful things. Which means 2 things:

1️⃣ Avoid posting Reels that are too polished or boring (for example, don’t film in front of a blank wall, or post a video that looks like a stock video)

2️⃣ Avoid posting Reels that look ugly: Cluttered backgrounds, poor lighting, shaky pans.

Look, I know it’s annoying and it takes longer.

But hitting those sales goals so you can get what you *really* want (like covering your weekly groceries or booking a family holiday), are on the other side of doing this damn thing properly 💪🏼

Which camp do you sit in? Are your videos too boring/polished, OR are they a little fugly? 👇🏼👇🏼👇🏼

Be honest! No judgement here. We’re all learning & growing… just like how I’m trying to improve at these damn ya

It’s been a journey, and I love reminding you that I wasn’t an overnight success.I kept posting, even when no one was cl...
10/06/2026

It’s been a journey, and I love reminding you that I wasn’t an overnight success.

I kept posting, even when no one was clapping. Even when I looked silly. Even when I had no guarantee this would turn into anything.

If you want to scale your business to $5k - $10k months by posting 4 times a week and without paying for ads, comment “SECRETS” and I’ll send you my quick free training ⤵️

08/06/2026

The hook switch you should have made yesterday…

Recently I saw a business that sells kids toys use this hook:

“If you’re a mum of young kids who wants meaningful toys without cheap clutter, you’re in the right place”

There was 0 engagement because no one ever thinks or says “I want meaningful toys”

Stop describing your products. Do this instead:
✅ Start describing the situations your audience are facing and use THEIR language

This search bar hack is one of the best ways to identify the situations your people are in (and the language they use).

You’ll struggle to get reach and conversions unless you create content around this 👆🏼

If you want to scale your business to $5k - $10k months by posting 4 times a week and without paying for ads, comment “SECRETS” and I’ll send you my quick free training ⤵️

05/06/2026

Taking a frustrating experience and using it to build a new skill, which will grow my business. So thank you, I guess? 💸😂

This feels uncomfortable, but I’m committing to this yapping challenge because the only way you can learn a new skill is to practise.

As they say, you can’t learn to swim by reading a book.

Have you been playing it safe? Is there something you’ve been putting off because it feels *hard*?

I hope this reminds you to just do the damn thing. Do it scared. Let’s gooooo 🔥

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