ATOMIC SKIING

ATOMIC SKIING From the piste to powder, distant backcountry peaks, Atomic exists to drive skiing forward. https://www.youtube.com/watch?v=vRioirYQIvc

20/08/2026

is back on snow. The countdown to the season has quietly begun. Who is ready? 🔥

We definitely are.

14/08/2026

Some throwbacks just hit different!😌modin, pure joy, Isfjorden, Norway.

07/08/2026

Winter countdown: officially on 🤍
Gear up early with our sale before we’re back chasing pow with .gustafsonn in Japan.

28/07/2026

A backflip to kick things off, then a full send under bluebird skies. This is the kind of day you replay all summer.
Speaking of summer – our outlet is still live. Link in our bio.
 
⛷️:
 

16/07/2026

That first run, before anyone else is awake. Nothing beats it.
Except maybe our summer sale. Up to 50% off, link in our bio.

⛷️:

We are heartbroken to share the news of the passing of our friend and athlete, Guillaume “Gee” Pierrel, following and av...
27/06/2026

We are heartbroken to share the news of the passing of our friend and athlete, Guillaume “Gee” Pierrel, following and avalanche on K6 in the Karakoram, Pakistan. His two companions are safe.
 
Gee was a IFMGA mountain guide, filmmaker, and one of the most accomplished ski mountaineers of his generation. He approached the mountains with extraordinary purpose, always pushing the boundaries of what was possible, always doing it on his own terms.
 
While with Atomic, he and Christina Lustenberger made the first ski descent of Hunter’s Moon on Aoraki / Mount Cook, and the first ski descent of the south face of Mount Robson. The latter became Robson, a film that premiered at the 50th Banff Mountain Film Festival and is touring the world.
 
In his own words: “Do not reproduce what has bene made, get your own track and believe in yourself”
 
Gee lived that completely. 
 
Our love is with his family, his friends, and the mountain community that knew him.
 
Guillaume “Gee” Pierrel
1983-2026

Just a reminder that winter looks like this with  
08/06/2026

Just a reminder that winter looks like this with
 

Every journey leaves its mark 🤍  is stepping away from racing after a journey that gave us so many unforgettable moments...
02/06/2026

Every journey leaves its mark 🤍
 
is stepping away from racing after a journey that gave us so many unforgettable moments together. One Olympic medal. One World Championship medal. Two World Cup victories. Nine World Cup podiums.
 
Having spent her entire career on Atomic, Mirjam has been more than an athlete to us. A trusted partner and someone we could always count on, on and off the slopes.
 
Mirjam, thank you for the trust, the dedication and all the memories. You will always be part of the Atomic family!
 
👉 Swipe until the end for a special message from her biggest supporter.
 

20/05/2026

Not in season. But still in the moment.
keeping it fun ✨
 

A few days up north to end the season. Moving between slopes, streets, and everything in between. 
15/05/2026

A few days up north to end the season. Moving between slopes, streets, and everything in between.
 

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