09/06/2026
🔥 WE TOOK A BIG RISK… AND IT CHANGED EVERYTHING. 🔥
Back in 2022, this wasn’t normal.
After our first trip to America, we came back with one clear conclusion: the future of strength training equipment was different from what we were seeing in Europe. Before making any decisions, we spent days testing machines together with coaches, experienced lifters and industry professionals. One brand kept standing out.
So we did something that, at the time, felt absolutely crazy.
We placed an order of more than 10 Prime machines. A total investment of roughly €50,000. 💰
For a gym our size, that was a massive commitment. But we believed in it. Thanks to a private meeting with owner we had the confidence to make the order, what a businessman and gymowner is that. insane!
About a year later, thanks to our partner , the equipment finally arrived and we became the first official Prime Performance Center in the Netherlands. 🇳🇱⚔️
What happened next was something we never expected.
Not only did our members love it, but people started travelling from all over the Benelux just to experience these machines for themselves. Seeing athletes walk through the door specifically to train on equipment we had carefully selected was an incredible feeling and something we’re still proud of today.
Fast forward to now, and it’s amazing to see how much the Dutch gym industry has evolved. More and more gyms are investing in truly high-end equipment and raising the standard for everyone. The market is moving in the right direction 🚀 Take a look are .hq .deventer
As for these three machines…
🏆 Prime Shoulder Press
🏆 Prime Flat Chest Press
🏆 Prime Incline Chest Press
They’re just three pieces from a much bigger lineup.
Chest day at Push & Pull has never been about doing what everyone else does. It’s about having options. Different resistance profiles. Different movement patterns. Different ways to create the best possible training stimulus.
And these three icons are a big reason why chest day feels different here. 😤