29/09/2025
On 18 September 2025, the Dutch Cycling Embassy and ROM Utrecht welcomed a delegation of managers from Decathlon in Lille, France. Their visit aimed to explore Dutch urban mobility and experience the city by bike.
Guided Cycling Tour – Participants, led by Melissa Bruntlett and joined by Monique Harmsen, explored Utrecht’s city center, bicycle parking facilities, and cycling routes, with insights on smart parking management and digital wayfinding.
Presentations & Vision – Speakers highlighted Utrecht’s people-centered urban design, smart cycling infrastructure, and long-term mobility vision (Utrecht Mobility Plan 2040).
Networking & Inspiration – A lunch with pitches from local companies wrapped up the visit, leaving participants inspired by Utrecht’s cycling culture and practical innovations.
https://dutchcycling.nl/knowledge/cycling-news/decathlon-lille-discovers-urban-mobility-in-utrecht/