03/01/2025
Amstel City’s New Crest: Aeris Takes Flight
Today, we proudly introduce the new emblem of Amstel City FC, a modern reimagining of our identity that celebrates our roots while looking boldly toward the future.
At the heart of this transformation is Aeris, the eagle, a timeless symbol of strength, vision, and determination, in sort of a motherly way she takes everything under her wings. Now, seamlessly integrated with the iconic vintage football that pays homage to the origins and values of the beautiful game. Aeris is depicted in motion, carrying or pursuing the ball, embodying our values of Passion, relentless pursuit of Excellence, Unity, & Impact that defines our club.
Beneath this dynamic duo lies the Amstel River, represented by two flowing lines. This subtle yet powerful addition connects us to the heart of Amsterdam, paying tribute to the lifeblood of our community and its rich cultural heritage.
Our club colors—royal blue, gold, and white—take center stage across the three logo variations:
1- The primary crest in royal blue and gold, symbolizing strength and unity, will feature prominently on our home kits.
2- The secondary crest, reversing the color palette, brings a bold look to our away kits.
3- The monochrome version adds versatility for alternate designs, ensuring that our identity shines across every platform.
This redesign is not just about aesthetics—it’s about clarity, simplicity, and focus. It reflects our commitment to preserving tradition while embracing a cleaner, more modern vision that encapsulates our mission, values, and aspirations.
As we move forward, this logo will serve as a beacon, uniting players, supporters, and partners under one shared vision: a club deeply rooted in its past, yet soaring toward the future.
Welcome to the next chapter of Amstel City FC.