06/04/2022
INTERNATIONAL DAY OF SPORTS FOR DEVELOPMENT AND PEACE; Utilizing Our Opportunities
Social development is about improving the well-being of the individual so that he/she can reach their full potentials. The fact that sports is a tool for social development and social change is not disputable. The problem in our clime is how it can be fully harnessed !
As a tool, sports promotes;
*Physical, emotional,social,psychological well-being of the individual.
*Community participation , Human Values development and discipline.
*Non violent behaviour and team work
* Career development
Currently, we are faced with lots of youthful vices and security issues which are all due to high unemployment levels, the NBS as at Q4 2020 posted a youth unemployment rate as 54.43 !
This scary figure shows a very high level of " unchanneled youthful energies" that can be diverted positively using Sports.
Engaging able bodied and challenged persons in different sporting activities can be a developmental strategy that should be pursued by the Nigerian govt at all levels howbeit in a sustainable manner.
Clearly defined policies, incentives and laws to improve sports investments and business must be urgently articulated and put in place.
Maxi Kitstom promotions as an indigenous sports organization is committed to sports and social development as evident by it's plethora of innovative sports brands which are poised to engage youthful participation at all levels. However, corporate and philanthropic partnerships are needed to maximally utilize this huge " youthful energies" lying untapped.
Imagine 10million youths pan-Nigeria actively engaged in amateur/professional sporting activities !
It's possible, let's partner !