21/01/2026
Safari Fitness Expands Globally, Leveraging Proven Expertise
Safari® Fitness, an African-inspired fitness program, is expanding its global presence with a focus on physical classes and online support.
The company's co-founders, Akinola Maja, Patricia Maja, and Oumar Chevara Camara, are leading the charge, bringing their expertise and proven track record to drive growth.
A Proven Legacy
FIT Africa International, The Governing Body for the Fitness, Health, Wellness, Beauty, Creative Arts, Sports and Longevity Industry was founded by the same team, and has empowered over 100,000 coaches across Africa and The Diaspora, establishing a strong presence in the seven interlinking industries.
This experience has reignited Safari® Fitness's global strategy, focusing on building a network of certified instructors, gyms, studios and wellness centres.
Recent European Support
The Safari® Fitness co-founders supported our instructor's classes in Brussels and Bruges, Belgium, and met up with our instructors from France this past weekend.
These efforts aim to grow the company's network of instructors across Europe providing ongoing support and resources.
Global Expansion Strategy
Safari® Fitness will place certified instructors in existing gyms and studios across six regions: Africa, Asia, Europe, North America, Latin America, and Oceania.
The company will also provide physical and online training, support and resources for instructors, ensuring consistency and quality.
Key strategies include:
Instructor Development: Ongoing education, mentorship, and business support
Marketing: Promoting the Safari® Fitness brand and instructors through social media, events, and partnerships
Partnerships: Collaborating with established gyms, studios, and fitness organizations
Merchandise: Launching a new range of Safari® Fitness branded apparel and accessories, perfect for instructors and enthusiasts to showcase their passion
Upcoming Events
Safari® Masterclass in Bangkok: Join us in Thailand in May for an unforgettable experience.
Safari® Masterclasses in Africa, Asia & Europe: Coming soon, Stay tuned for more info on upcoming events in these regions.
More information about Safari® Masterclasses and Safari® Instructor Training coming soon.
Regional Focus
Africa: Leverage existing networks and partnerships to drive growth
Asia: Tap into growing fitness markets, focusing on urban centers
Europe: Partner with established gyms and studios
North America: Introduce Safari® Fitness to diverse communities
Latin America: Build on Afrobeats and Soca influences
Oceania: Bring high-energy workouts to Australia, New Zealand, and Pacific Islands
A Refocused Approach
The co-founders are now dedicating their expertise to Safari® Fitness, bringing a wealth of knowledge and experience to drive growth. Their strategy involves:
Leveraging FIT Africa International's network and expertise
Adapting to local markets and cultures
Focusing on high-quality instructor training and support
Join the Movement
Safari® Fitness invites fitness professionals and enthusiasts to join its global network.
Whether you're an instructor or a gym/studio, let's collaborate to bring dynamic fitness to communities worldwide.
Become a Safari® Fitness Instructor and Get Fit The African Way.
Contact Safari Fitness to learn more about opportunities in your region.
