04/07/2019
KNOW WHAT YOU ARE UP AGAINST WHEN YOU PUBLIC RELATIONS AS YOUR CAREER
"*PR Career Guide: Public Relations Job Titles, Descriptions, & Salary*
Written by Clifford Chi
Choosing your career path is arguably the most important decision of your life. But how do you know what a job is actually like if you’ve never had any experience working it?
If you landed on this blog post, you’re probably considering a career in public relations. The work definitely appeals to you, but you’re not entirely sure it’s the right choice. What if you realize it’s not actually your passion?
To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover.
Read on to find out if a career in public relations is right for you.
*What is Public Relations?*
Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. On the protective side of PR, they help their company or clients maintain their public reputation or defend it during crises.
PR is unique because it allows brands to build a relationship with an audience through credible sources, like trusted news outlets.
But free publicity isn’t easy to get. Since journalists need to write stories that resonate with their own audiences, public relations professionals have to account for the interests of news outlets when they develop their PR strategy.
Another challenge in public relations is protecting a company or client’s reputation in the digital age. Humans have a negativity bias, which helps us be more aware of threats, so, naturally, negative