08/06/2026
Weaving success in the heart of Spain: How GOBIK went from humble beginnings to the WorldTour Cycling Stage.
GOBIK is now at The Bike Artisans. GOBIK is the current sponsor of Movistar and NetCompany INEOS Cycling Team. Each jersey and bib shorts is made in Spain, in the town of Yecla. A town where the trades connected with craftsmanship, skilled hands and hard labour thrive. Started 15 years ago, GOBIK has now become an internationally known brand in the world of cycling. Product development is done in-house, each cut of the apparel is modified for gains and improvements. Team INEOS pioneered the ‘marginal-gains concept’ and GOBIK uses this to inspire the performance metrics of each design. Clothing in cycling is essential as the rider’s contact with the wind is much greater on their clothing than the bike. The aerodynamics allows improvement to each riders’ performance.
As just as GOBIK supports the WorldTour teams, we bring the tech down to the everyday-cyclist so the quality and price-range is for everyone and not just exclusive.
Swing by The Bike Artisans and The Bike Artisans Elmina and sample the range of GOBIK. The ‘Muslim-friendly’ long bibs and 3/4 bibs are being developed now and you see them in the 3rd quarter.