02/06/2026
People keep asking whether AI will replace coaches.
I think that depends on what you think coaching is.
If coaching is just writing a program, then yes - AI can already do a lot of that.
And to be honest, that part was never the deepest part of the job anyway.
The real value of coaching is not in listing exercises.
It is in judgement.
Knowing what to change.
What to keep.
What to simplify.
What to push.
What to hold back.
What the athlete is actually ready for.
What the rep is saying.
What the body is saying.
What the pattern is telling you.
That is why good coaching still matters.
A good coach does not just deliver information.
A good coach interprets, teaches, corrects, and sharpens the person over time.
AI is useful.
But useful is not the same thing as irreplaceable.
Good coaching still is.