06/10/2026
Jim: Bringing experience, strong relationships, and a commitment to community to BIWA INTERNATIONAL.
We are proud to introduce Jim as Director of Public Relations for BIWA INTERNATIONAL, bringing extensive event management experience and deep connections within the motorsports and off-road communities.
For 24 years, Jim served as Operations Manager of the Sand Sports Super Show in Costa Mesa, California, an event his brother Don founded in 1999. His dedication helped support the operation and growth of this gathering of enthusiasts, racers, and industry leaders.
Today, Jim works with Curt LeDuc on his Off Road Swap Meet and Rat Sult on the Off Road Nights Expo. He also provides management support for Robby Gordon’s NORRA off-road racing program.
One of Jim’s proudest roles, however, is being part of the Race for Hope team. Each year, this program treats children from underserved communities to an unforgettable day at Estero Beach, where they ride in off-road race cars, enjoy a hearty lunch, and head home with backpacks filled with school supplies.
Jim’s combination of experience, dedication, and care for others reflects the values we strive to uphold at BIWA INTERNATIONAL. As Director of Public Relations, he will help strengthen our relationships with racers, teams, sponsors, and the community.
Thank you, Jim, for being part of the BIWA INTERNATIONAL family!